Latest obsession: SS18 denim

22 March 2018

by Isabelle Ohnemus

Latest obsession: SS18 denim

Photo: Fashion Streets NYFW

Denim is a wardrobe staple to love forever. Almost nothing beats the feeling of finding that perfect pair of jeans or the laidback appeal of throwing on a denim jacket over, well, everything. SS18 denim is fresh, fun, and fighting for a place on your shopping list.

The trends

Photo: ASOS/ SS18/

Newcomer party denim is hot for SS18. Day-to-evening looks concerned with hi-lo styling should be on your radar. Dark rinses allude to the nighttime, while floral prints, youthful frills, ruffle trims and lace accents lend drama to otherwise simple silhouettes. Lean towards a DIY aesthetic for another season with asymmetric hems, raw frayed edges, plus cut-and-paste elements. Core denim is now event ready! Don’t miss offerings from ASOS and Guess.

Shop On EyeFitU: Festive Denim (New York): Philipp Plein, Isabelle Blanche

It’s no wonder that festival embellishment lends itself to denim now too. A fresh look takes note from global inspirations – think beads, bright colors and hippie undertones. Stock up on bouclé, indigo tie-dye and tapestry adorned pieces. Seen first at Calvin Klein’s SS18 collection, you can now get the look for less from River Island and Levi’s.

Photo: Boohoo, ASOS/ SS18

Boho western is the other denim trend to splash out on now. New and toned down, the look is achieved with traditional yet subtle key Western details. Wear double denim that’s studded and embroidered but keep the embellishment low key, for instance across the side seams of skirts and sleeves or along pocket flaps. Stonewashed looks are set to become your new best friend.

The key pieces

Photo: Nasty Gal, Tommy Hilfiger/ SS18

Brands such as Nasty Gal are on a mission to keep the denim jacket famous. This season, invest in an altered jacket tapping into the trend for reworking and DIY style. Contrast denim or offbeat iterations such as a ruffle here or a patchwork section there, will update the classic. Oversized trucker jackets make way for girly cropped cuts. If all over denim isn’t your thing, experiment in a biker jacket with denim cuffs and lapels.

Photo: Monki, Miss Sixty, Boohoo/ SS18

The jeans to be seen in for SS18 are cropped flares. From the catwalks to our favorite street style looks, both dramatic and micro flare shapes are important whether cropped mid calf or at the ankle. Trendsetters will wear theirs with a front-slit. Look out for button detailing or controlled-fray edges.

Shop On EyeFitU: Denim Key Pieces (Berlin): Nobody Denim, RTA, Michael Michael Kors

Increasing in popularity, the novelty skirt is reimagined in denim. Go OTT and encompass embroidery, fabric blocking, asymmetric cuts, lace materials and flower prints on your standout piece. Frills and ruffles are back, this time in cascades or on uneven hemlines for a fresh take.

The styling tips

Photo: Annakiki/ SS18/

New denim embraces summer and festival chic. Double up or wear head-to-toe. Try cropped flares or deconstructed jeans teamed with a cute reworked crop top. Sling a cropped denim jacket over a novelty skirt in the same fabric.

Shop On EyeFitU: Head-To-Toe Denim (London): Moschino, Gucci, Le Silla

Pairing altered denim pieces with safer staples provides a stellar outfit with a fun touch. Tonal washes in light to dark hues are grounded by indigo denim, with other boldly colored fabrics lending balance to your outfit of the day (and night).

Denim, we applaud you.