The men’s guide to festival style

20 April 2018

by Isabelle Ohnemus

The men’s guide to festival style

Festival season brings a stellar line up at Coachella, heady beats from Tomorrowland, big names at Rock Werchter, plus experimental art in the playa (which is what the Burner festivalgoers refer to the impressive Black Rock Desert as) at Burning Man.

It also means a wardrobe update. Well, several.

Top Picks

Photo: Coachella 2018

Shop the fun resort shirt, which remains a festival favorite for another summer. This time, it’s less about Hawaiian floral print and more about shrunken ditsy prints or fresh looking hand-drawn graphics. Give your outfit an unmatched spin for retro appeal. The piece is versatile when you need to pack light – button to the top for a preppy finish, or layer over a statement tee for a more undone vibe.

Shop On EyeFitU: Resort Shirts for Coachella (EUR): Converse, Versace

The type tee is another festival must-have. Graphic typography is officially in (with Russian text popular, inspired by Gosha Rubchinskiy). Go for black and white or choose primary colorways in white, red and blue to stand out. The more magnified the type, the better.


Photo: Flow Festival

Invest in overalls, whether it’s a boilersuit or all-in-one romper. Workwear inspired dressing and utility themes mean overalls just hit the mainstream. With multiple styling options, you can wear the piece as a whole look, open at the chest, or tie around the waist for a modern take. Add a hipster T-shirt, sports logo bags, and skater style shoes to get the look.

Shop On EyeFitU: Coachella Style (USD): Alexander Wang, Gucci, Converse

For hotter days, cut-off shorts should be on your packing list. A closet essential, look to darker washes with distressed hemlines for festival season. Thigh rips present a directional look but you could also choose casual turn-ups or a smarter cut depending on your mood.

Feet First

Photo: Coachella 2018

Your new go-to footwear? Rubber plimsoll high-tops. Perfect for everyday dressing, needlepoint cords and fine canvases are versatile and playful. New season updates range from sporty ski-hook trims or lipped rubber sole panels. The focus on matte rubber around the heels and toes make them sturdy for dancing day and night.

Shop On EyeFitU: Denim and utility boots for Coachella (USD): Topman, Gucci, Acne Studios

The chunky utility boot should replace traditional wellingtons for an alternative finish. Experiment with smooth leathers or tactile suede if you’re going for a premium approach. Elsewhere, military upper patterns will withstand uneven terrains and heavy impact – a solid outdoor silhouette to support and protect.

See you in the disco tent…