Sky‑High Return Rates

E-commerce returns are more than just a logistical headache—they’re a profit killer.

• – Return rates in online shopping typically range from 20 % to 30 %, with apparel and footwear hit hardest—up to 56 % in some cases (FT, Stamped With Love, WSJ). And according to insights from EY, up to 75 % of these returns are driven by issues related to size and fit.
  
• – In 2024 alone, shoppers returned over $360 billion worth of purchases—nearly a quarter of all online sales (Finaloop, WSJ).

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Direct Financial Impact

• – Returns cost retailers 20 %–39 % of each product’s sale price (arXiv study, Finaloop).
• – On average, 7 % of gross retail sales are eaten up by returns (Netimperative, MeteorSpace).

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Operational Burdens

Returned products require:

• – Restocking
• – Inspection
• – Repackaging
• – Reverse shipping

These processes inflate logistics costs, strain teams, and delay inventory recirculation.

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Profit Erosion & Hidden Costs

Returns are more than refunds:

• – Revenue loss
• – Processing and labor costs
• – Return fraud (estimated at 14 % of all returns) (Simicart)
• – Environmental impact (more packaging waste and emissions—The Australian

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👕 Why Fit Matters

Up to 45 % of returns are related to size, fit, or expectation mismatch.

• – The rise of “haul culture”—ordering multiple sizes with the intent to return most—is rampant, especially among Gen Z (Mailmodo, Vogue Business, The Times).
• – Inconsistent or vague size guides lead to frustration, cart abandonment, and repeat returns.

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💡 EyeFitU: Smarter Sizing, Lower Returns

What Is EyeFitU?

EyeFitU is a Swiss-built Size-as-a-Service platform using AI and anthropometric data to deliver hyper-personalized size recommendations.

🔧 Tools include:

• – SizeFinder™: helps users choose the right size instantly
• – SizeVisualizer™: shows how an item will fit their body

✨ Integrates easily with Shopify, Magento, and custom e‑commerce stacks.

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The ROI of Better Fit

With EyeFitU:

• – Brands report a 7.88 % lift in net sales—that’s $78,800 more per $1M in revenue (EyeFitU Case Study).
• – Clients reduce return rates and logistics costs while improving customer satisfaction

Tangible Benefits

Benefit		ROI & Impact
Conversion ↑		Better fit = more confident purchases
Returns ↓		Fewer returns = lower costs
Customer Experience ↑		Personalized shopping builds trust
Efficiency ↑		Reduced reverse logistics workload
Sustainability		Less waste, fewer emissions

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✅ Final Take

Returns silently siphon up to 40 % of purchase value and burden supply chains.

But tools like EyeFitU flip the script.

With AI-driven sizing, retailers can:

✅ Cut return rates
✅ Increase conversions & loyalty
✅ Lighten warehouse load
✅ Strengthen sustainability efforts

EyeFitU is no longer a nice-to-have—it’s a strategic growth lever for any serious fashion or footwear brand.