The App Annie ’s <a href="http://files.appannie.com.s3.amazonaws.com/reports/1701_Report_2016_Retrospective_EN.pdf" target="_blank" rel="noopener noreferrer">Retrospective</a> indicated that 31% of all sales are made via the mobile phone. This shows how fast the world of online shopping is developing. Although e-commerce and m-commerce are becoming increasingly important to improve a brand&#8217;s sales performance, retailers are still facing a daunting global challenge &#8211; the epidemic of returns.
<h2 id="confusion-with-clothes-sizes">Confusion with clothes sizes</h2>
Sizing is a major challenge for the global fashion industry. Consumers are often dissatisfied with unsuitable orders. According to the Financial Times (&#8220;Clear Returns&#8221;, 2016), the fashion industry is at the top of the consumer goods industry for online returns. In addition, the Financial Times reported that UK retailers have taken unbelievable £60bn from postal returns, of which a third are directly attributable to online shopping. A common trend emerged: millions of customers bought multiple items in different sizes and returned those that did not fit.
The <a href="https://www.home.barclaycard/media-centre/press-releases/emergence-of-serial-returners-hinders-growth-of-UK-businesses.html" target="_blank" rel="noopener noreferrer">Barclaycard study</a> commented on the phenomenon &#8220;series returns&#8221; and reported that the management of returns had a negative impact on the fashion business: one in five retailers admitted that they had raised their prices to cover the return costs. The report states that customers feel safer when they buy multiple sizes and then return the ones that don’t fit. The report also mentions that shoppers wanted size standardization and that retailers should offer smart technologies to better visualize the online shopping of clothing.
<a href="https://www.bbc.com/news/business-36395719" target="_blank" rel="noopener noreferrer">BBC News</a> reported that 63% of consumers have returned online clothing purchases, again pointing to the lack of a global standard for the fashion industry.
This infographic visualises the non-existence of a sizing standard, with brands having their own size charts. A size 10 for women means something different for four well-known high street brands.
<img class="alignleft size-full wp-image-4271" style="height: auto; display: block; margin: 0 auto;" title="EyeFitu Size Engine" src="https://eyefitu.ch/wp-content/uploads/2019/10/infographics-4-e1572258656839.png" alt="" width="797" height="2816" />
This discrepancy in the measurements creates different size charts, making customers confused when purchasing online. Shoppers often get disappointed with their fashion deliveries, resulting in them feeling frustrated and less confident when buying fashion online. Retailers see the negative effects on profit margins, in terms of returns and customer loyalty.
The infographic also shows how customers experience the stress of finding optimum sizes, reflected in the high number of returned clothes purchased online. The rising percentage of sales made online and the consequent rate of returns makes it clear that retailers need to deliver a higher quality shopping experience that mirrors the one they get in-store. The industry needs a seamless solution that focuses on personalisation and on smart data to create an improved relationship between brands and consumers.
Since body shapes and sizes are so different, one could argue that it is impossible to create a global standard anyway. However, this does not solve the problem of frustration and lack of trust that is now associated with shopping for clothes.
Rising returns rates also have another important dimension that many unintentionally turn a blind eye to. The carbon footprint of a brand is now more in focus. The higher the number of returns, the higher the carbon footprint for transport and processing.
The growing percentage of online sales and the resulting returns make it clear that retailers need to provide a higher value shopping experience. The industry needs a seamless solution that focuses on personalization and smart data to create a better relationship between brands and consumers.
<h2 id="lower-returns-rate">Lower returns rate</h2>
As more brands become aware of their impact on the environment and the circular Fashion industry becomes reality, garment manufacturers have to change at many levels. The first step should be to admit that sizing is a problem that seems to be the trend for brands. With free shipping, the best way to get fewer returns is to make sure a consumer buys the right size the first time they shop. As technology plays a role in problem solving, many companies are using unique approaches and technologies to find sizing solutions that are suitable for both the frustrated consumer and the retailer.
The worlds of fashion and technology need to work more closely together. In this way, the fashion industry will begin to find real, holistic solutions to solve the global problem of dress sizes and to invest in digital solutions, e.g. in personalization tools that are supported by machine learning and big data. It is a partnership between brand, manufacturer and sizing solution. With the right technology and approach, the way you shop today can change. Personalization is slowly but surely evolving from a buzzword to a number of effective ways of turning customers from traditional customer service to smart data usage. The sizing technology is an efficient method for selling and removing dead stock.
Brands need to be able to better understand and communicate their own sizes (from garment manufacturing to online sales), and then, together with a personalized size-determining solution, to provide the consumer with the best possible shopping experience.
Lowering the return rate leads to higher net sales, lower fulfillment costs and higher customer satisfaction. This, in turn, has a very positive effect on the average cart size and the shopping frequency of the customers.
In a world where online shopping is only increasing, we must all be more diligent. Lowering the returns rate is only part of the solution, but all brands and retailers should focus on it.

Returns in online clothing sales: effects and solutions

We are excited to announce the launch of our size recommendation widget — <a href="https://www.eyefitu.com/" target="_blank" rel="noopener">EyeFitU SizeEngine™</a> — for Shopify stores, that  allows consumers to get personalized size recommendations for apparel while collecting analytical and behavioral data.
Built for all fashion apparel brands, it helps <a href="https://www.eyefitu.com/" target="_blank" rel="noopener">reduce returns, increase conversion rates, optimize inventories and personalize marketing</a>.
EyeFitU’s solution matches customers’ size and fit preferences, using intuitive visualization and motivating them to shop with confidence.
<img class="alignright wp-image-4247 size-full" style="width: 100%; height: auto;" title="EyeFitu Size Engine" src="https://eyefitu.ch/wp-content/uploads/2019/09/wolaco-gif.gif" alt="" width="1000" height="442" />
EyeFitU’s size recommendation widget provides the stores with all the necessary support and documentation, with an easy and intuitive way to add and manage size charts that connect to each garment type. Applicable for multi and single brand stores.
The EyeFitU widget offers access to new consumer data points around sizing and behavioral analytics. This enables the Shopify stores to drive customer centric personalization, for a more engaging shopping experience leading to an increase in conversion rates.
Get started fast:
1. <a href="https://apps.shopify.com/eyefitu-widget" target="_blank" rel="noopener">Install the app</a>
2. Upload size charts for your brand(s) using intuitive Google Spreadsheets
3. Add just few metafields to the products
4. Relate products with size charts in a few clicks
5. Copy and paste short code snippet into your theme
6. Publish EyeFitU widget!
&nbsp;
Follow <a href="https://apps.shopify.com/eyefitu-widget" target="_blank" rel="noopener">this link</a> to learn more about EyeFitU size recommendation widget.
&nbsp;

EyeFitU’s Size Engine™ now available on Shopify App Store!

If there’s one thing you can look forward to as the temperature dips and you have to pack your bikinis away for another year, it’s a brand new ‘back to the office’ wardrobe. Read on for top <a href="https://eyefitu.app.link/EyeFitUTrends" target="_blank" rel="noopener">trends</a>, key patterns and colours and some office essentials to get your hands on before everyone else does.
<h2>New season denim</h2>
<a href="https://eyefitu.app.link/karl_lagerfield_logo_taped_denim" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4128" style="width: 100%; height: auto;" title="Logo Taped Denim: Karl Lagerfeld" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-3-e1566565150157.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/karl_lagerfield_logo_taped_denim" target="_blank" rel="noopener">Logo Taped Denim: Karl Lagerfeld </a>
For AW19, denim takes a more relaxed approach with a clear focus on monolook stlyles, highlighting the vintage urban vibe. However we also see much of embellishments, logo taped styles and disco tassel, which clings onto summertime (think multicoloured pony hair-like strips and over-dyed threads) and high-impact metal hardware details, such as contoured studs or visible zippers. Don’t miss stripes offering a sportive touch on workwear denim staples.
<a href="https://eyefitu.app.link/ScotchSodaStripedDenim" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4129" style="width: 100%; height: auto;" title="Striped Denim: Scotch &amp; Soda" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-e1566565319621.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/ScotchSodaStripedDenim" target="_blank" rel="noopener">Striped Denim: Scotch &amp; Soda</a>
<h2>Key colours</h2>
<a href="https://eyefitu.app.link/KarlLagerfieldPinkTailoredBlazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4130" style="width: 100%; height: auto;" title="Pink Tailored Blazer: Karl Lagerfeld" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-2-e1566565363451.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/KarlLagerfieldPinkTailoredBlazer" target="_blank" rel="noopener">Pink Tailored BLazer: Karl Lagerfeld</a>
Keen to know what colour to return to school or the office in? Try<a href="https://eyefitu.app.link/BackToSchoolUk" target="_blank" rel="noopener"> pink</a>! Both warm pink and living coral are making waves. The latter is in line with 1980s looks as well as the rise of Minimal Maximalism. Warm and deep green gains traction across dresses, knitwear and accessories and, more daringly, on outerwear. Choose as an accent for a more accessible look, lifting classic colours. Alternatively, warm, baked hues of pink lend a softer appeal, flattering on most skin tones. Try lustrous silk or plush velvet and consider contrast combinations or tonal styling.
<a href="https://eyefitu.app.link/PAROSH_green_wool_coat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4131" style="width: 100%; height: auto;" title="Green wool fitted hooded coat: P.A.R.O.S.H." src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-10-e1566565585811.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/PAROSH_green_wool_coat" target="_blank" rel="noopener">Green wool fitted hooded coat: P.A.R.O.S.H.</a>
Never far from our core colour palette, soft and fresh hues continue to provide sophistication and tenderness. Acting as a safe volume option, it also looks premium used across luxe lounge looks or minimalist tailoring. Do it head-to-toe for the most fashion points.
<a href="https://eyefitu.app.link/reiss_hue_blazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4132" style="width: 100%; height: auto;" title="Tailored blazer in fresh aqua-hue: REISS" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-4-e1566565672160.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/reiss_hue_blazer" target="_blank" rel="noopener">Tailored blazer in fresh aqua-hue: REISS</a>
Other colours we’re loving are warm brown shades. Keep it new by combining them in a fashion-led aesthetic. Warm tones are most modern, as the colour trend goes towards the retro-tinted and strays away from sugar-coated shades of previous seasons.
<a href="https://eyefitu.app.link/ReissSingleBreastedBlazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4134" style="width: 100%; height: auto;" title="Wool Single Breasted Blazer: REISS" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-9-e1566565760266.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/ReissSingleBreastedBlazer" target="_blank" rel="noopener">Wool Single Breasted Blazer: REISS</a>
<h2>Key patterns</h2>
<a href="https://eyefitu.app.link/BrunelloCucinelliCheckBlazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4133" style="width: 100%; height: auto;" title="Double-breasted Check Blazer : Brunello Cucinelli" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-8-e1566565725633.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/BrunelloCucinelliCheckBlazer" target="_blank" rel="noopener">Double-breasted Check Blazer : Brunello Cucinelli</a>
This season you’ll be happy to welcome original artwork patterns into your upcoming autumn outfits. Plaids mix a 1990s feel with sartorial references (wear as a classic shirt or tied around the waist). Choose grungier prints as an unexpected finish on feminine silhouettes such as blouses and dresses. For a youthful touch, chequerboard prints are overhauled in pinks with girly heart motifs. Lastly, in graphics, typography turns to gothic or sci-fi references.
<h2>Office essentials</h2>
<a href="https://eyefitu.app.link/AsosKnittedMidiDress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4135" style="width: 100%; height: auto;" title="Knitted Midi Dress: ASOS" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-7-e1566565797640.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/AsosKnittedMidiDress" target="_blank" rel="noopener">Knitted Midi Dress: ASOS</a>
Next season, you need an ombre pleated midi skirt and a knitted dress. Fact. Ladylike knitted dresses define the female form with renewed emphasis on the waist. Elegant yet playful pleated skirts falls to a chic midi length, making it a versatile wear with an oversized knit and heels now and a silk-chiffon shirt in warmer months.
<a href="https://eyefitu.app.link/reiss_ombre_pleated_midi_skirt" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4136" style="width: 100%; height: auto;" title="Ombre Pleated Midi Skirt: REISS" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-1-e1566565821109.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/reiss_ombre_pleated_midi_skirt" target="_blank" rel="noopener">Ombre Pleated Midi Skirt: REISS</a>
<h2>New season Accessories</h2>
<a href="https://eyefitu.app.link/AnthropologieEngineerCap" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4137" style="width: 100%; height: auto;" title="Tartan Engineer Cap: Anthropologie" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-5-e1566565847338.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/AnthropologieEngineerCap" target="_blank" rel="noopener">Tartan Engineer Cap: Anthropologie</a>
Channel the studious nature of The Thinker trend in an engineer cap. A sophisticated twist on a utilitarian classic, it will finish any look with fashion-forward flair.
Preppy and formal, we confirm it as a transseasonal must-have. Leather emerges as an edgier update, hailing from Berlin, whilst classic felts drive the hat trend. Black and grey are safer choices but you can also branch out into some tartan-printed items as well.
<a href="https://eyefitu.app.link/RI_floral_printed_scarf" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4138" style="width: 100%; height: auto;" title="Floral Printed Scarf: River Island" src="https://eyefitu.ch/wp-content/uploads/2017/08/unnamed-6-e1566565871619.jpg" alt="" width="797" height="531" /></a>Shop On EyeFitU: <a href="https://eyefitu.app.link/RI_floral_printed_scarf" target="_blank" rel="noopener">Floral Printed Scarf: River Island</a>
Enter scarf print, the new season trend coming to continue summer&#8217;s print-clashing glory. 
This autumn accessory is gonna be your best friend! Get inspired by our selection on accessories.
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Your New Season Office Style

Our 10-piece edit is proven to stop you dreading vacation packing!
<h3>1. Dress</h3>
<a href="https://eyefitu.app.link/dresses" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4093" style="width: 100%; height: auto;" title="Floral Dress Mango" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-2-e1563358965460.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/dresses" target="_blank" rel="noopener">Floral Dress: MANGO</a>
Throw in a floral dress (or three) as 90s fashion remains in the spotlight. Simply throw over a bikini and champion SS19’s City to Shore trend. The polka dot dress should also be on your packing list, with lace sleeves presenting a romantic take on the classic.
<a href="https://eyefitu.app.link/asos_polkadot_dress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4095" style="width: 100%; height: auto;" title="Polka dot dress ASOS" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-10-e1563360324720.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/asos_polkadot_dress" target="_blank" rel="noopener">Polka Dot Dress: ASOS</a>
<h3>2. Skirt</h3>
Your tanned pins will thank you for packing a wraparound skirt. Vintage-looking crochet nails beach-to-bar dressing.
<a href="https://eyefitu.app.link/skirts" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4096" style="width: 100%; height: auto;" title="Wrap skirt Johanna Ortiz" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-9-e1563360407262.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/skirts" target="_blank" rel="noopener">&#8216;Frou Frou&#8217; wrap skirt: JOHANNA ORTIZ </a>
<h3>3. Top</h3>
<a href="https://eyefitu.ch/wp-content/uploads/2018/05/WSJ-Magazine-Cult-Gaia-tumblr-e1526794860810.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3503" style="width: 100%; height: auto;" title="WSJ Magazine, Cult Gaia" src="https://eyefitu.ch/wp-content/uploads/2018/05/WSJ-Magazine-Cult-Gaia-tumblr-e1526794860810.jpg" alt="" width="797" height="531" /></a>
Photo: WSJ Magazine, Cult Gaia (tumblr)
You’re not vacation ready without a <a href="https://eyefitu.app.link/femaletops" target="_blank" rel="noopener">summer blouse</a> on your radar. Volume sleeves are a new season hit with ruching details at the shoulders or waist. Show off sun-kissed skin in cropped styles.
<h3>4. Trousers</h3>
<a href="https://eyefitu.app.link/pants" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4097" style="width: 100%; height: auto;" title="High waisted trousers P.A.R.O.S.H." src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-11-e1563360738571.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/pants" target="_blank" rel="noopener">High waisted bow tie culottes: P.A.R.O.S.H. </a>
High waisted trousers are back. They not only look sleek but keep you cool in the sunshine too. Pleated panels add drama to your holiday wardrobe, while striped print is a nautical favorite.
<h3>5. Shorts</h3>
<a href="https://eyefitu.app.link/boohoo_shorts" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4098" style="width: 100%; height: auto;" title="Bike shorts Boohoo" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-6-e1563360833950.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/boohoo_shorts" target="_blank" rel="noopener">Bike Shorts: Boohoo</a>
Bike shorts &#8211; are here to stay forever! Pair them with baggy sweatshirts, hoodies, blazers or a bra top, and add black leather mules or casual runners. It’s time to rock the cycling shorts as our moms did!
<h3>6. Sandals</h3>
<a href="https://eyefitu.ch/wp-content/uploads/2018/05/ATP-Atelier-LOQ-e1526795018380.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3508" style="width: 100%; height: auto;" title="ATP Atelier, LOQ" src="https://eyefitu.ch/wp-content/uploads/2018/05/ATP-Atelier-LOQ-e1526795018380.jpg" alt="" width="797" height="531" /></a>
Photo: ATP Atelier, LOQ
Book that pedi and pack those summer sandals. From prim bows to crystal embellishment, the look is feminine no matter if you choose comfy flats or leg-lengthening woven wedges.
<a href="https://eyefitu.app.link/stuart_weitzman_sandals" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4100" style="width: 100%; height: auto;" title="Erica Sandals Stuart Weitzman" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-12-e1563361405184.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/stuart_weitzman_sandals" target="_blank" rel="noopener">Erica Sandals: ALDO</a>
<h3>7. Sneakers</h3>
Inspired by archival sneakers from the decade, Adidas Originals&#8217; &#8216;Falcon&#8217; style is made from a combination of mesh, leather and suede &#8211; for your unique style and comfort. The SS19 hot pick is boldly colored with an elevated vibe.
<a href="https://eyefitu.app.link/adidas_sneakers" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4101" style="width: 100%; height: auto;" title="Falcon Sneakers Adidas Originals" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-7-e1563361458712.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/adidas_sneakers" target="_blank" rel="noopener">Falcon Sneakers: ADIDAS ORIGINALS</a>
<h3>8. Sunglasses</h3>
<a href="https://eyefitu.ch/wp-content/uploads/2018/05/sunglasses-e1526795217270.jpeg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3511" style="width: 100%; height: auto;" title="Staud, Prabal Gurung, Krewe" src="https://eyefitu.ch/wp-content/uploads/2018/05/sunglasses-e1526795217270.jpeg" alt="" width="797" height="531" /></a>
Photo: Staud, Prabal Gurung, Krewe
The finishing touch to any holiday look is, of course, statement sunglasses! Colored or mirrored lenses add summer fun with contrast frames creating drama. Go for a fashion-forward narrow oval pair or geometric shapes.
<a href="https://eyefitu.app.link/antropologie_accessories" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4102" style="width: 100%; height: auto;" title="Summer Sunglasses Anthropologie" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-1-e1563361506101.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/antropologie_accessories" target="_blank" rel="noopener">Summer Sunglasses: Anthropologie</a>
<h3>9. Bag</h3>
<a href="https://eyefitu.ch/wp-content/uploads/2018/05/summer-bag-e1526795380689.jpeg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3512" style="width: 100%; height: auto;" title="@emmgurr; Fashion Streets (WGSN)" src="https://eyefitu.ch/wp-content/uploads/2018/05/summer-bag-e1526795380689.jpeg" alt="" width="797" height="531" /></a>
Photo: @emmgurr; Fashion Streets (WGSN)  
The possibilities are endless when it comes this season’s summer bag trends. For party vacations, festivals and city breaks, consider the belt bag. Choose a pop of color or urbanite studs and carry only the essentials. For beach getaways, look to a carry-all in colored crochet, geometric weaves, or pastel basket material.
<h3>10. Swimwear</h3>
<a href="https://eyefitu.app.link/swimwear" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4104" style="width: 100%; height: auto;" title="Summer Swimwear" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-5-e1563361613142.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/swimwear" target="_blank" rel="noopener">Shop on EyeFitU: Summer Swimwear</a>
A simple swimsuit with a confident deep plunge neckline comes in rainbow colors. Playful graphic prints offer youthful appeal; classic block colors transcend seasons. For something with a twist, opt for a wrap bikini. The criss-cross ties are form-flattering and pool-party ready.
<a href="https://eyefitu.app.link/boohoo_swimwear" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4103" style="width: 100%; height: auto;" title="Summer Swimwear Boohoo" src="https://eyefitu.ch/wp-content/uploads/2019/07/unnamed-3-e1563361583546.jpg" alt="" width="797" height="531" /></a>
<a href="https://eyefitu.app.link/boohoo_swimwear" target="_blank" rel="noopener">Summer Swimwear: Boohoo</a>

Top 10 items to pack for your vacation

Father’s Day is here on Sunday 16th June so to make your life easier, here’s a shoppable gift guide to turn dad into the most stylish member of the family. From traditional top picks to new season options, read on to find something he’ll love.
<h3>1. Best foot forward</h3>
Get mom in on the game (so she can double check his size) and treat dad to new <a href="https://eyefitu.app.link/Shoes" target="_blank" rel="noopener">shoes</a>. If he’s more active than you are then designer <a href="https://eyefitu.app.link/Sneakers_Men" target="_blank" rel="noopener">sneakers</a> will add to his Monday motivation… or lazy Sunday mood. We love colorful picks from <a href="https://eyefitu.app.link/NBSneakersMen" target="_blank" rel="noopener">New Balance</a> or a pair of forever-cool <a href="https://eyefitu.app.link/sneakers" target="_blank" rel="noopener">Adidas</a>.
<a href="https://eyefitu.app.link/sneakers" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4075" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cool Sneakers for Father&#96;s Day: Adidas;" src="https://eyefitu.ch/wp-content/uploads/2018/06/adidas-sneakers-e1560531186536.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/sneakers" target="_blank" rel="noopener">Cool Sneakers for Father`s Day (USD): Adidas</a>
On the other side of the spectrum, <a href="https://eyefitu.app.link/SteveMaddenBoots" target="_blank" rel="noopener">Steve Madden</a> offers up leather <a href="https://eyefitu.app.link/SteveMaddenBoots" target="_blank" rel="noopener">sneaker boots</a> and smarter styles so you can help your dad out for date night or present him with an office outfit update.
<a href="https://eyefitu.app.link/SteveMaddenBoots" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4076" style="width: 100%; height: auto; ”title=”shop on eyefitu: Leather Sneaker Boots: Steve Madden;" src="https://eyefitu.ch/wp-content/uploads/2018/06/steve-madden-leather-sneaker-boots-1-e1560531214235.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/SteveMaddenBoots" target="_blank" rel="noopener">Leather Sneaker Boots (USD): Steve Madden</a>
<h3>2. Classic choice</h3>
Is it even Father’s Day if you don’t buy him some socks? Choose novelty pairs to make him smile or go high-end with soft cotton pairs in neutral colorways. Other accessories to surprise him with include a checked print tie or luxe leather wallet.
<a href="https://eyefitu.app.link/ReissSocks" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4077" style="width: 100%; height: auto; ”title=”shop on eyefitu: Colour Blocked Socks: REISS;" src="https://eyefitu.ch/wp-content/uploads/2018/06/reiss-socks-2-e1560531241761.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/ReissSocks" target="_blank" rel="noopener">Colour Blocked Socks (GBP): REISS</a>
<h3>3. Bags of style</h3>
A new bag is a practical present dad can appreciate. Turn to Topman for inexpensive yet high quality backpacks, or go all out with a statement <a href="https://eyefitu.app.link/EyeFitUGucciMale" target="_blank" rel="noopener">Gucci </a>duffle hold-all for life’s big adventures. Don’t miss paneled options from Emporio Armani either.
<a href="https://eyefitu.app.link/nw53Yoe6vX" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4078" style="width: 100%; height: auto; ”title=”shop on eyefitu: Panelled holdall: Emporio Armani;" src="https://eyefitu.ch/wp-content/uploads/2018/06/armani-bag-e1560531268400.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nw53Yoe6vX" target="_blank" rel="noopener">Panelled holdall (EUR): Emporio Armani</a>
<h3>4. Cool dads only</h3>
To celebrate Father’s Day – and the summer season – surprise him with sunglasses. Our edit includes retro looking tortoiseshell pairs that you’ll have a hard time not to keep for yourself. Aviator designs with gold detailing never go out of style so are a great wear-forever gift, while a metallic mirrored pair feels fresh and youthful.
<a href="https://eyefitu.app.link/quJF15l6vX" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4079" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cool Sunglasses: REISS;" src="https://eyefitu.ch/wp-content/uploads/2018/06/reiss-sunglasses-2-e1560531289271.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/quJF15l6vX" target="_blank" rel="noopener">Cool Sunglasses (GBP): REISS</a>
<h3>5. Top pick</h3>
Team up with mom again to be sure to know dad’s measurements then shop by size for <a href="https://eyefitu.app.link/T_shirts_Tops_Men" target="_blank" rel="noopener">T-shirts</a> and <a href="https://eyefitu.app.link/shirts-male" target="_blank" rel="noopener">shirts</a>. Graphic prints and retro colors work well for down days, whereas a crisp collared shirt (see Alexander McQueen) is a closet classic.
<a href="https://eyefitu.app.link/amishirt" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4080" style="width: 100%; height: auto; ”title=”shop on eyefitu: Blue button down shirt: AMI;" src="https://eyefitu.ch/wp-content/uploads/2018/06/ami-shirt-2-e1560531316142.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/amishirt" target="_blank" rel="noopener">Blue button down shirt (USD): AMI</a>
Let us what you’ve chosen for your dad in the comments.

Top 5 Gifts for Father’s Day

<h2>The Trend</h2>
As the 80s continue to revive our wardrobe with their structured silhouettes, corduroy and leather, suiting it up either with skirts or pants, will take us effortlessly from the office to an evening gallery opening.
<a href="https://eyefitu.ch/wp-content/uploads/2018/11/masterclass-yves-saint-laurent-s-le-smoking-e1542219203986.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4000" style="width: 100%; height: auto;" src="https://eyefitu.ch/wp-content/uploads/2018/11/masterclass-yves-saint-laurent-s-le-smoking-e1542219203986.jpg" alt="" width="797" height="598" /></a>
Photo: <a href="https://www.designer-vintage.com/en/masterclass/article/masterclass-yves-saint-laurent-s-le-smoking" target="_blank" rel="noopener">Yves Saint Laurent`s Le Smoking</a> /Hedi Slimane
Women’s suits will take over our wardrobe this winter. They have evolved since Yves Saint Laurent first introduced the smoking suit in 1966, designed for a woman’s body and followed a year later with the pant suit.
<h2>AW18/19 Suits</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/11/alexande_mcqueen_teatrum_jones_proenza_shouler_aw18-e1542219241584.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4001" style="width: 100%; height: auto; ”title=”alexander mcqueen, teatrum jones, proenza shouler: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/11/alexande_mcqueen_teatrum_jones_proenza_shouler_aw18-e1542219241584.jpg" alt="" width="797" height="531" /></a>
Photo: Alexander McQueen, Teatrum Jones, Proenza Shouler: AW18
This AW18/19 highlight your waist and define your shape in your structured and shoulder wide blazer, either with a self –tied belt or a corset as seen by Alexander McQueen and Proenza Schouler. Pants are fluid, elongating your silhouette whether you choose to be casual with sneakers (Alexander McQueen, Gucci, Hogan, Off White), edgy with cowboy boots (Fendi, Miu Miu) or pure with pumps (Gucci, Saint Laurent, Jimmy Choo, Aquazurra).
<a href="https://eyefitu.app.link/nakdplatedblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4002" style="width: 100%; height: auto; ”title=”shop on eyefitu: Plaid Blazer: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/11/nakd-plaid-blazer-e1542219578521.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdplatedblazer" target="_blank" rel="noopener">Plaid Blazer: NA-KD</a>
<a href="https://eyefitu.ch/wp-content/uploads/2018/11/missguided-e1542220551981.jpg"><img class="alignnone size-full wp-image-4016" style="width: 100%; height: auto; ”title=”shop on eyefitu: Laced jacket with leopard pattern: Missguided;" src="https://eyefitu.ch/wp-content/uploads/2018/11/missguided-e1542220551981.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/missguidedleopardsuiteur" target="_blank" rel="noopener">Laced jacket with leopard pattern: Missguided (Shoppable for our customers in DE, CH) </a>
<a href="https://eyefitu.app.link/mangonavysuitusd" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4018" style="width: 100%; height: auto; ”title=”shop on eyefitu: The Linus navy blazer: MANGO;" src="https://eyefitu.ch/wp-content/uploads/2018/11/m-e1542226407420.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/mangonavysuitusd" target="_blank" rel="noopener">The Linus navy blazer: MANGO</a>
<h2>Retro vibes</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/11/gucci_guc_mary_katrantzou_drome_aw18-e1542219637100.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4003" style="width: 100%; height: auto; ”title=”gucci, mary katrantzou, drome: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/11/gucci_guc_mary_katrantzou_drome_aw18-e1542219637100.jpg" alt="" width="797" height="531" /></a>
Photo: Gucci, Mary Katrantzou, Drome: AW18
Retro is back! An array of colors (gold, floral, squares, lila such in Gucci) and shapes (crops, boot cut) with a highly defined waist (Mary Katrantzou) enlightens feminity. Jacquard and gold, as seen in Asos becomes a indispensable wardrobe piece.
A tailored take on the season&#8217;s metallic focus, the <a href="https://eyefitu.app.link/reisssatinblazer" target="_blank" rel="noopener">Dashelle jacket in gold is cut</a> to a slim-fitting, single-breasted silhouette with satin-faced peak lapels and tonal buttons. Style this piece draped over the shoulders, worn with a camisole top and tailored trousers for event dressing with a sartorial edge. 
<a href="https://eyefitu.app.link/reisssatinblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4012" style="width: 100%; height: auto; ”title=”shop on eyefitu: Satin Faced Metallic Blazer: REISS;" src="https://eyefitu.ch/wp-content/uploads/2018/11/reiss-satin-e1542220319543.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/reisssatinblazer" target="_blank" rel="noopener">Satin Faced Metallic Blazer: REISS (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/riverislandsilverblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4013" style="width: 100%; height: auto; ”title=”shop on eyefitu: Metallic leopard print blazer: River Island;" src="https://eyefitu.ch/wp-content/uploads/2018/11/river-isalnd-leopard-e1542220352746.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandsilverblazer" target="_blank" rel="noopener">Metallic leopard print blazer: River Island (Shoppable for our customers in UK, US, CH) </a>
<h2>Pyjama party</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/11/bottega_veneta_jaison_wu_aw18-e1542219663139.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4004" style="width: 100%; height: auto; ”title=”bottega veneta, jaison wu: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/11/bottega_veneta_jaison_wu_aw18-e1542219663139.jpg" alt="" width="797" height="531" /></a>
Photo: Bottega Veneta, Jaison Wu: AW18
The satin pyjama suit, as your partywear piece, elongates your figure to make you shine the whole night. Search for silver, red and green (Fleur du mal).
<a href="https://eyefitu.app.link/nakdmulticolorpajamablazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4006" style="width: 100%; height: auto; ”title=”shop on eyefitu: Multicolored blazer: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/11/nakd_multicolor-pajama-blazer-e1542220023855.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdmulticolorpajamablazer" target="_blank" rel="noopener">Multicolored blazer: NA-KD</a>
<a href="https://eyefitu.app.link/asostailoredblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4015" style="width: 100%; height: auto; ”title=”shop on eyefitu: Long cut, striped jacquard multicolored blazer: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer.jpg" alt="" width="1242" height="828" srcset="https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer.jpg 1242w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-300x200.jpg 300w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-768x512.jpg 768w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-1024x683.jpg 1024w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-600x400.jpg 600w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-350x233.jpg 350w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-437x291.jpg 437w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-516x344.jpg 516w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-617x411.jpg 617w, https://eyefitu.ch/wp-content/uploads/2018/11/asos-tailored-blazer-624x416.jpg 624w" sizes="(max-width: 1242px) 100vw, 1242px" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asostailoredblazer" target="_blank" rel="noopener">Long cut, striped jacquard multicolored blazer: ASOS (Shoppable for our customers in CH, DE)</a>
<h2>Mix and match</h2>
<a href="https://eyefitu.app.link/asosmixmatchblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4007" style="width: 100%; height: auto; ”title=”shop on eyefitu: Mix and match: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/11/asos-mix-and-match-e1542220064899.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asosmixmatchblazer" target="_blank" rel="noopener">Mix and match blazer: ASOS (Shoppable for our customers in UK, DE)</a>
Mix and match the corduroy suit (browns and blues) for the week to weekend piece, a definite must for your winter wardrobe (Victoria, Victoria Beckham, Asos, Rosie Assoulin).
<a href="https://eyefitu.app.link/mangobordonblzaerusd" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4008" style="width: 100%; height: auto; ”title=”shop on eyefitu: The Bordon blazer: MANGO;" src="https://eyefitu.ch/wp-content/uploads/2018/11/mango_bordon_blazer-e1542220169870.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/mangobordonblzaerusd" target="_blank" rel="noopener">The Bordon blazer: MANGO</a>
<h2>Velvet touch</h2>
<a href="https://eyefitu.app.link/riverislandembelishedblazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4011" style="width: 100%; height: auto; ”title=”shop on eyefitu: Black glitter embellished tie belt blazer: River Island;" src="https://eyefitu.ch/wp-content/uploads/2018/11/river-island-black-glitter-tie-belt-blazer-e1542220290341.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandembelishedblazer" target="_blank" rel="noopener">Black glitter embellished tie belt blazer: River Island (Shoppable for our customers in UK, CH)</a>
The velvet suit has been embraced by so many A-list stars on the red carpet this season. Look for Stine Goya, Alice+Olivia and Alexa Chung’s and wear them with shy-high heels.
<a href="https://eyefitu.app.link/normakamalivelvetusd" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-4010" style="width: 100%; height: auto; ”title=”shop on eyefitu: Grey velvet blazer: Norma Kamali;" src="https://eyefitu.ch/wp-content/uploads/2018/11/norma-kamali-velvet-blazer-e1542220252520.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/normakamalivelvetusd" target="_blank" rel="noopener">Grey velvet blazer: Norma Kamali (Shoppable for our customers in UK, US)</a>

SUIT IT UP THIS WINTER

<h2>Origins of knitting</h2>
Knitting is a technique of producing fabric from a strand of yarn or wool and its name appears to have derived from the old English verb to knot (cnyttan) and the Dutch for the same (knutten).
Knits appeared for the first time in Peru in the 3rd Century. Egyptians, followed by Spanish, Scottish and Brits embraced the art of knitting focusing on warmth and war necessities through an array of knitted accessories such as socks, scarves etc. The 1920s embraced and enlarged the array of knitwear to sweaters and fashion thanks to Coco Chanel. This trend inspired a whole generation of home knits.
Starting the cold days colorful! Get yourself a Camel-coloured mohair wool knitted dress from Twin-Set featuring a ribbed round neck, long sleeves, a short length and a ribbed hem and cuffs and combine it with white leather block heel ankle boots from Sam Edelman featuring a side zip closure, white multicolour leather floral appliqué Metropolis crossbody from Furla and a pair of white and pink round tinted sunglasses from Italia Independent.
<a href="https://eyefitu.app.link/camelknitteddresslook" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3973" style="width: 100%; height: auto; ”title=”shop on eyefitu: Camel-coloured mohair wool knitted dress look: Italia Independent, Furla, Sam Edelman, Twin-Set;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-4-e1540481842534.jpg" alt="" width="797" height="535" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/camelknitteddresslook" target="_blank" rel="noopener">Camel-coloured mohair wool knitted dress look: Italia Independent, Furla, Sam Edelman, Twin-Set</a>
Embrace Autumn with Iro. Choose from a white cotton sweater featuring a stand up collar, long sleeves, a relaxed fit and embroidered Experience logo or a dusty pink wool-kid mohair blend crochet turtleneck sweater featuring a crochet design, a turtle neck, long sleeves and a ribbed hem and cuffs. Last but not least, Taupe wool Arno roll neck sweater featuring a roll neck, long sleeves and a ribbed hem and cuffs.
<a href="https://eyefitu.app.link/awsweaters" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3978" style="width: 100%; height: auto; ”title=”shop on eyefitu: SOFT COLORS FOR AUTUMN WINTER 2018: IRO;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-7-e1540482225588.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/awsweaters" target="_blank" rel="noopener">SOFT COLORS FOR AUTUMN WINTER 2018: IRO</a>
<h2>1950s-1960s knitting</h2>
The 1950s and 1960s massively extended the span and prints of knitwear in clothing and home decoration. A period of saturation followed and a revival saw the light in the 21st Century with an impressive DIY movement that included choice of natural fibers such as alpaca and merino as well as innovations in yarns.
Make a statement with the flare sleeve rib dress. Designed for just a little costume drama, it features a high neckline and short sleeved with a frill effect. Its fine rib texture smoothly hugs your form, and it&#8217;s finished with a flared midi-length hemline.
<a href="https://eyefitu.app.link/warehouseflaresleevedress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3979" style="width: 100%; height: auto; ”title=”shop on eyefitu: FLARE SLEEVE RIB DRESS: Warehouse;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-6-e1540482379210.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/warehouseflaresleevedress" target="_blank" rel="noopener">FLARE SLEEVE RIB DRESS: Warehouse (Shoppable for our customers in UK, CH)</a>
<h2>AW18 Trend: The Knitted Dress</h2>
This AW18, cuddle and indulge yourself in soft textures from head to toe as it will brighten the long and dark winter days ahead. Knitted dresses that seem to be have been worn for ever will comfort and highlight our silhouettes as we choose to wear them oversized and fluid such as in Joseph.
Navy blue wool blend long knit dress from Joseph featuring a ribbed roll neck, a ribbed hem and cuffs and a relaxed fit.
<a href="https://eyefitu.app.link/josephlongknitdress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3976" style="width: 100%; height: auto; ”title=”shop on eyefitu: FLARE SLEEVE RIB DRESS: Warehouse;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-1-e1540482131788.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/josephlongknitdress" target="_blank" rel="noopener">Long knit dress: Joseph (Shoppable for our customers in US, CH)</a>
Or opt for a fitted or column dress such as in Reiss, Free People.
The cool-grey Audrey dress is knitted to a sctructured composition with a cut-away detail just underneath the rounded neckline. Wear it to add a little interest to casual weekend looks.
<a href="https://eyefitu.app.link/reissknitteddress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3977" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cut-away Dress: Reiss;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-4-1-e1540482162435.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/reissknitteddress" target="_blank" rel="noopener">Cut-away Dress: Reiss (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/freepeopleshortknitteddress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3984" style="width: 100%; height: auto; ”title=”shop on eyefitu: Short Knitted Dress: Free People;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-3-e1540573800840.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeopleshortknitteddress" target="_blank" rel="noopener">Short Knitted Dress: Free People (Shoppable for our customers in DE, CH)</a>
<a href="https://eyefitu.app.link/soliverknitteddress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3985" style="width: 100%; height: auto; ”title=”shop on eyefitu: Winter Knitted Dress: S. Oliver;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-5-e1540574056432.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/soliverknitteddress" target="_blank" rel="noopener">Winter Knitted Dress: S. Oliver (Shoppable for our customers in DE, CH)</a>
Knitted Dresses are a must have for cold autumn days. Combine a blue mohair knitted dress from Dondup featuring a halter neck, a ribbed hem and cuffs, long sleeves and a short length with some black leather knee length boots from Schutz. Give your look a bigger wow effect with a red patent leather biker hat from Manokhi.
<a href="https://eyefitu.app.link/blueredblackknits" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3981" style="width: 100%; height: auto; ”title=”shop on eyefitu: BLUE RED AND BLACK KNITS: Dondup, Schutz, Manokhi;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-10-e1540483150630.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/blueredblackknits" target="_blank" rel="noopener">BLUE RED AND BLACK KNITS: Dondup, Schutz, Manokhi</a>
&nbsp;

The Knitwear Edit: Part II

<h2>Must-Have</h2>
<a href="https://eyefitu.app.link/knitwearwomen" target="_blank" rel="noopener">Sweaters</a> are the must-have clothing piece this AW18. 
Slouchy, knitted or slim, they can be soft, feminine, embellished with stripes or embroidered (<a href="https://eyefitu.app.link/guccifemale" target="_blank" rel="noopener">Gucci</a>) and you’ll wish this winter never ends!
<a href="https://eyefitu.app.link/bodengreyjumperuk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3920" style="width: 100%; height: auto; ”title=”shop on eyefitu: Merino wool weekend jumper: Boden;" src="https://eyefitu.ch/wp-content/uploads/2018/10/boden-eyefitu-e1539099777633.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/bodengreyjumperuk" target="_blank" rel="noopener">Merino wool weekend jumper: Boden (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/nakdhighblockedsweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3929" style="width: 100%; height: auto; ”title=”shop on eyefitu: High Neck Blocked Knitted Sweater: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/10/nakd-rollneck-sweater-eyefitu-e1539103165319.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdhighblockedsweater" target="_blank" rel="noopener">High Neck Blocked Knitted Sweater: NA-KD </a>
<a href="https://eyefitu.app.link/asosoversizeturtleneck" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3937" style="width: 100%; height: auto; ”title=”shop on eyefitu: Oversize Rollneck Pullover: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/10/asos-oversize-rollnecjk-e1539107011264.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asosoversizeturtleneck" target="_blank" rel="noopener">Oversize Rollneck Pullover: ASOS (Shoppable for our customers in DE, CH)</a>
<h2>Trends</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/v-neck-cosyness-eyefitu-knitwear-e1539028177294.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3911" style="width: 100%; height: auto; ”title=”photo: Aritzia, Roksanda, Envii, LOéil;" src="https://eyefitu.ch/wp-content/uploads/2018/10/v-neck-cosyness-eyefitu-knitwear-e1539028177294.jpg" alt="" width="797" height="521" /></a>
Photo: Aritzia, Roksanda, Envii, LOéil
Three main trends and shapes define the cosyness of wearing cashmeres, alpaca and merinos. 
The slim and tucked into high-waisted bottom weights (Fillipa K, Eric Bompard, Erdem) with an array of turtle neck, crew neck and V-neck shaping a sophisticated silhouette (Dolce &amp; Gabanna, Theory, Roksanda).
<a href="https://eyefitu.app.link/bodencahsmerevneckuk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3921" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cashmere Relaxed V-neck Jumper : Boden;" src="https://eyefitu.ch/wp-content/uploads/2018/10/boden-cashemere-eyefitu-e1539099870954.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/bodencahsmerevneckuk" target="_blank" rel="noopener">Cashmere Relaxed V-neck Jumper : Boden (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/zadigvoltaircashmeresweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3930" style="width: 100%; height: auto; ”title=”shop on eyefitu: Life Cashmere Sweater: Zadig &amp; Voltaire;" src="https://eyefitu.ch/wp-content/uploads/2018/10/zadig-voltaire-eyefitu-e1539103217615.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/zadigvoltaircashmeresweater" target="_blank" rel="noopener">Life Cashmere Sweater: Zadig &amp; Voltaire (Shoppable for our customers in US, CH)</a>
<a href="https://eyefitu.app.link/marcjacobscashmerepullover" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3938" style="width: 100%; height: auto; ”title=”shop on eyefitu: Wool and cashmere sweater: Marc Jacobs;" src="https://eyefitu.ch/wp-content/uploads/2018/10/michael-kors-chasmere-e1539107050650.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/marcjacobscashmerepullover" target="_blank" rel="noopener">Wool and cashmere sweater: Marc Jacobs (Shoppable for our customers in DE, CH)</a>
<h2>Colors and Prints</h2>
Pastels
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/paster-colors-knitwear-eyefitu-e1539028209925.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3912" style="width: 100%; height: auto; ”title=”photo: White &amp; Warren, TSE, Mes Demoiselles Loiel, Sessun, Closed;" src="https://eyefitu.ch/wp-content/uploads/2018/10/paster-colors-knitwear-eyefitu-e1539028209925.jpg" alt="" width="797" height="521" /></a>
Photo: White &amp; Warren, TSE, Mes Demoiselles Loiel, Sessun, Closed
Pastels, beige and greens ( Burberry, Sessun) make it your essential elevated basic. 
If you wish to adopt the long and loose version, simply wear it over long-line dresses and skirts.
<a href="https://eyefitu.app.link/eileenfisherpastelcashmeresweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3931" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cashmere Cropped Dolman-Sleeve Sweater: Eileen Fisher;" src="https://eyefitu.ch/wp-content/uploads/2018/10/eileen-fisher-cahsmere-pastel-e1539103243694.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/eileenfisherpastelcashmeresweater" target="_blank" rel="noopener">Cashmere Cropped Dolman-Sleeve Sweater: Eileen Fisher (Shoppable for our customers in US, CH)</a>
<a href="https://eyefitu.app.link/acnestudiosolivesweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3939" style="width: 100%; height: auto; ”title=”shop on eyefitu: Wool turtleneck olive sweater: Acne Studios;" src="https://eyefitu.ch/wp-content/uploads/2018/10/acne-studios-olive-rollneck-eyefitu-e1539107075773.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/acnestudiosolivesweater" target="_blank" rel="noopener">Wool turtleneck olive sweater: Acne Studios (Shoppable for our customers in DE, CH)</a>
Warm palettes
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/burgundy-orange-peach-color-trend-knitwear-eyefitu-e1539028238981.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3913" style="width: 100%; height: auto; ”title=”photo: Urban Outfitters, Porter Magazine, Sandro, Envil, George;" src="https://eyefitu.ch/wp-content/uploads/2018/10/burgundy-orange-peach-color-trend-knitwear-eyefitu-e1539028238981.jpg" alt="" width="797" height="521" /></a>
Photo: Urban Outfitters, Porter Magazine, Sandro, Envil, George
Burgundy, orange, raspberry and peach tones are grounded with navy, grey and black dark notes for a warm, wintry palette (Roksanda, Céline, See by Chloé, Sonia Rykiel).
<a href="https://eyefitu.app.link/jwandersonorangesweateruk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3923" style="width: 100%; height: auto; ”title=”shop on eyefitu: Orange tied sleeve sweater: J.W. Anderson;" src="https://eyefitu.ch/wp-content/uploads/2018/10/jw-anderson-eyefitu-e1539101800676.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/jwandersonorangesweateruk" target="_blank" rel="noopener">Orange tied sleeve sweater: J.W. Anderson (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/anntaylorburgundyturtleneck" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3932" style="width: 100%; height: auto; ”title=”shop on eyefitu: Elbow Sleeve Burgundy Turtleneck: Ann Taylor;" src="https://eyefitu.ch/wp-content/uploads/2018/10/ann-taylor-eyefitu-e1539103266822.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/anntaylorburgundyturtleneck" target="_blank" rel="noopener">Elbow Sleeve Burgundy Turtleneck: Ann Taylor (Shoppable for our customers in US, CH)</a>
<a href="https://eyefitu.app.link/asosorangesweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3940" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cosy sweater: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/10/asos-orange-sweater-eyefitu-e1539107103433.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asosorangesweater" target="_blank" rel="noopener">Cosy sweater: ASOS (Shoppable for our customers in DE, CH)</a>
Logo prints
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/knitwear-logos-eyefitu-e1539028268814.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3914" style="width: 100%; height: auto; ”title=”photo: Milan Fashion Week Streets, Debenhams, Paris Fashion Week Streets;" src="https://eyefitu.ch/wp-content/uploads/2018/10/knitwear-logos-eyefitu-e1539028268814.jpg" alt="" width="797" height="521" /></a>
Photo: Milan Fashion Week Streets, Debenhams, Paris Fashion Week Streets
Look-out for logo prints and the 80’s revival such as in Champion, Gucci, Balenciaga, Vêtements, Off-White.
<a href="https://eyefitu.app.link/albertaferrettifridaypulloveruk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3924" style="width: 100%; height: auto; ”title=”shop on eyefitu: Tight Striped Pullover TODAY: Alberta Ferretti;" src="https://eyefitu.ch/wp-content/uploads/2018/10/alberta-ferretti-eyefitu-e1539102120326.jpg" alt="" width="797" height="533" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/albertaferrettifridaypulloveruk" target="_blank" rel="noopener">Tight Striped Pullover TODAY: Alberta Ferretti (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/dvfprintedsweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3945" style="width: 100%; height: auto; ”title=”shop on eyefitu: Wool-blend and silk sweater: Diana von Furstenberg;" src="https://eyefitu.ch/wp-content/uploads/2018/10/dvf-eyefitu-e1539107270416.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/dvfprintedsweater" target="_blank" rel="noopener">Wool-blend and silk sweater: Diana von Furstenberg (Shoppable for our customers in DE, CH)</a>
<h2>Knitted Fit</h2>
Oversize
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/oversized-sweaters-eyefitu-e1539028291833.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3915" style="width: 100%; height: auto; ”title=”photo: George, WWdaily Japan, Acne Studios, Kin by John Lewis;" src="https://eyefitu.ch/wp-content/uploads/2018/10/oversized-sweaters-eyefitu-e1539028291833.jpg" alt="" width="797" height="521" /></a>
Photo: George, WWdaily Japan, Acne Studios, Kin by John Lewis
Droopy and oversized sweaters in cable and chenille knits continue to be an essential piece for this winter and defines the relaxed fit (Zara, Mother of Pearl, Vince).
<a href="https://eyefitu.app.link/wearhouseoversizedsweateruk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3926" style="width: 100%; height: auto; ”title=”shop on eyefitu: Oversize covl neck rib jumper: Warehouse;" src="https://eyefitu.ch/wp-content/uploads/2018/10/warehouse-eyefitu-e1539102198613.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/wearhouseoversizedsweateruk" target="_blank" rel="noopener">Oversize covl neck rib jumper: Warehouse (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/freepeopleoversizewhitesweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3941" style="width: 100%; height: auto; ”title=”shop on eyefitu: Oversize sweater: Free People;" src="https://eyefitu.ch/wp-content/uploads/2018/10/free-people-white-oversize-sweater-eyefitu-e1539107150466.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeopleoversizewhitesweater" target="_blank" rel="noopener">Oversize sweater: Free People (Shoppable for our customers in DE, CH)</a>
&#8220;The Gucci effect&#8221;
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/gucci-effect-stripes-knitwear-eyefitu-e1539028314765.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3916" style="width: 100%; height: auto; ”title=”photo: F&amp;F, Markus Lupfer, Closed, New Look;" src="https://eyefitu.ch/wp-content/uploads/2018/10/gucci-effect-stripes-knitwear-eyefitu-e1539028314765.jpg" alt="" width="797" height="521" /></a>
Photo: F&amp;F, Markus Lupfer, Closed, New Look
Feminity is far from being forgotten this winter and continues its ascent with “the Gucci effect” spreading its rainbows combined with stripes, embroideries and embellishments. Look as well for zebra and leopard prints.
<a href="https://eyefitu.app.link/paroshembroideredsweateruk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3925" style="width: 100%; height: auto; ”title=”shop on eyefitu: Lips embroidered sweater: P.A.R.O.S.H.;" src="https://eyefitu.ch/wp-content/uploads/2018/10/parosh-eyefitu-e1539102161398.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/paroshembroideredsweateruk" target="_blank" rel="noopener">Lips embroidered sweater: P.A.R.O.S.H. (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/frenchconnectionembroiderysweaterus" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3933" style="width: 100%; height: auto; ”title=”shop on eyefitu: Embellished and embroidered sweater: French Connection;" src="https://eyefitu.ch/wp-content/uploads/2018/10/french-connection-eyefitu-e1539103416575.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/frenchconnectionembroiderysweaterus" target="_blank" rel="noopener">Embellished and embroidered sweater: French Connection (Shoppable for our customers in US)</a>
<a href="https://eyefitu.app.link/asosstripedpullover" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3942" style="width: 100%; height: auto; ”title=”shop on eyefitu: Striped Pullover: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/10/asos-striped-pullover-eyefitu-e1539107182671.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asosstripedpullover" target="_blank" rel="noopener">Striped Pullover: ASOS (Shoppable for our customers in DE, CH)</a>
<a href="https://eyefitu.app.link/nakdanimalprintedsweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3934" style="width: 100%; height: auto; ”title=”shop on eyefitu: Animal Printed Leo Sweater: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/10/nakd-animal-printed-eyefitu-e1539103447151.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdanimalprintedsweater" target="_blank" rel="noopener">Animal Printed Leo Sweater: NA-KD (Shoppable for our customers in US, CH)</a>
<a href="https://eyefitu.app.link/asostigerprintsweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3943" style="width: 100%; height: auto; ”title=”shop on eyefitu: Tiger Printed Sweater: ASOS;" src="https://eyefitu.ch/wp-content/uploads/2018/10/asos-tiger-printed-sweater-eyefitu-e1539107205726.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/asostigerprintsweater" target="_blank" rel="noopener">Tiger Printed Sweater: ASOS (Shoppable for our customers in DE, CH)</a>
<h2>Details </h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/10/detials-knitwear-eyefitu-e1539028334308.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3917" style="width: 100%; height: auto; ”title=”photo: Truworths Fashion, Marks &amp; Spencer, Sacai, Alejandra Alonso Rojas, Paris Fashion Week Streets;" src="https://eyefitu.ch/wp-content/uploads/2018/10/detials-knitwear-eyefitu-e1539028334308.jpg" alt="" width="797" height="521" /></a>
Photo: Truworths Fashion, Marks &amp; Spencer, Sacai, Alejandra Alonso Rojas, Paris Fashion Week Streets 
Details such knots, bows, ruffles and ballooned sleeves gives the WOW effect to those cold and winter days.
<a href="https://eyefitu.app.link/riverislandknitbobblesleevesweateruk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3927" style="width: 100%; height: auto; ”title=”shop on eyefitu: Grey knit bobble sleeve high neck jumper: River Island;" src="https://eyefitu.ch/wp-content/uploads/2018/10/river-island-eyefitu-e1539102278903.jpg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandknitbobblesleevesweateruk" target="_blank" rel="noopener">Grey knit bobble sleeve high neck jumper: River Island (Shoppable for our customers in UK, CH)</a>
<a href="https://eyefitu.app.link/nakdknottedsleevesweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3935" style="width: 100%; height: auto; ”title=”shop on eyefitu: Short Cable Knitted Sweater: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/10/nakd-knotted-sleeve-sweater-eyefitu-e1539103604621.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdknottedsleevesweater" target="_blank" rel="noopener">Short Cable Knitted Sweater: NA-KD (Shoppable for our customers in US, CH)</a>
<a href="https://eyefitu.app.link/freepeoplewafflesleevesweater" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3944" style="width: 100%; height: auto; ”title=”shop on eyefitu: Waffle sleeve pullover : Free People;" src="https://eyefitu.ch/wp-content/uploads/2018/10/free-people-eyefitu-e1539107240360.jpeg" alt="" width="797" height="531" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeoplewafflesleevesweater" target="_blank" rel="noopener">Waffle sleeve pullover : Free People (Shoppable for our customers in DE, CH)</a>

The  Knitwear Edit Part I

From the transseasonal revisited trench coats, the long, lined coat to the fake fur and colored coats, up your AW18 style game with the latest and the greatest coats.
<h2>80`s Inspiration</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/09/80s-inspiration-e1538336133773.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3875" style="width: 100%; height: auto; ”title=”victoria beckham, styleby, maggie marilyn, jill stuart: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/09/80s-inspiration-e1538336133773.jpg" alt="" width="797" height="521" /></a>
Photo: Victoria Beckham, Styleby, Maggie Marilyn, Jill Stuart: AW18
This AW18 is bringing us a revival of the 80s with double-breasted styling and boyfriend fits (Acne) to high-tech layers as seen from Balenciaga. Long coats for a streamlined silhouette is the motto for an easy to dress for any occasion lifestyle ( Max Mara, Stella McCartney)
<a href="https://eyefitu.app.link/nakdbeltedcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3899" style="width: 100%; height: auto; ”title=”shop on eyefitu: Belted Coat: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/10/unnamed-e1538405677474.jpg" alt="" width="797" height="529" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdbeltedcoat" target="_blank" rel="noopener">Belted coat: NA-KD (Shoppable for our customers in US, Switzerland)</a>
<h2>The Trench Coat</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/09/trench-coats-e1538336157796.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3876" style="width: 100%; height: auto; ”title=”photo: Masscob, Marni, Telva Magazine, Alexander McQueen: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/09/trench-coats-e1538336157796.jpg" alt="" width="797" height="531" /></a>
Photo: Masscob, Marni, Telva Magazine, Alexander McQueen: AW18
The trench coat is no longer a Spring only must-have. Reworked to perfection in its dimensions and cuts, the sleeves become slightly larger and paneling embraces perfection. Materials such as cotton and drill continue to dominate as seen in Alexander McQueen, Burberry, Johanna Ortiz, Miu Miu and Philipp Lim coats.
<a href="https://eyefitu.app.link/nakdgreytrenchcoat" target="_blank" rel="noopener">The Faux Suede Bonded Trenchcoat</a> by NA-KD features a soft faux suede touch, side pockets, belt loops with a removable self-tie, a slit at each cuff, and cuff self-tie details.
<a href="https://eyefitu.app.link/nakdgreytrenchcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3883" style="width: 100%; height: auto; ”title=”shop on eyefitu: Faux Suede Bonded Trenchcoat: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_faux_suede_bonded_trenchcoat-e1538340471943.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdgreytrenchcoat" target="_blank" rel="noopener">Faux Suede Bonded Trenchcoat: NA-KD (Shoppable for our customers in US, Switzerland)</a>
A fluid, satin and shiny intemporal look from Derek Lam 10 Crosby in white or dusted pink elevates the classical beige trench. Dare to wear a leather version of the trench such as Marni’s flamboyant green color.
From its lightweight fabrication to its rich hue, this classic outerwear from <a href="https://eyefitu.app.link/anthropologietrenchcoat" target="_blank" rel="noopener">Anthropologie</a> is all about the on-trend details.
<a href="https://eyefitu.app.link/anthropologietrenchcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3882" style="width: 100%; height: auto; ”title=”shop on eyefitu: Cabernet Trench Coat: Anthropologie;" src="https://eyefitu.ch/wp-content/uploads/2018/09/anthopologie-trench-coat2-e1538340431456.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/anthropologietrenchcoat" target="_blank" rel="noopener">Cabernet Trench Coat: Anthropologie (Shoppable for our customers in UK)</a>
<a href="https://eyefitu.app.link/tallywijltrench" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3885" style="width: 100%; height: auto; ”title=”shop on eyefitu: Khaki Trench Coat: Tally Weijl;" src="https://eyefitu.ch/wp-content/uploads/2018/09/tally-weijl-trench-coat-e1538340659549.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/tallywijltrench" target="_blank" rel="noopener">Khaki Trench Coat: Tally Weijl (Shoppable for our customers in Germany, Switzerland)</a>
<h2>Long Coats</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/09/long-coats-e1538336178176.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3877" style="width: 100%; height: auto; ”title=”photo: Telva Magazine, Burberry, Sykes, Stella McCartney;" src="https://eyefitu.ch/wp-content/uploads/2018/09/long-coats-e1538336178176.jpg" alt="" width="797" height="531" /></a>
Photo: Telva Magazine, Burberry, Sykes, Stella McCartney
Long coats in wools and mohair are first and foremost intended to be cosy this season. Belted, double and single-breasted make it an easy-to-wear morning to evening coat (Roksanda, Ports 1961, Jil Sander, Akris, Max Mara). Earthy beiges, navy velvet ( Acne Studios) and soft greys can effortlessly enhance from an athleisure look to a maxi chiffon dress.
<a href="https://eyefitu.app.link/nakddoublebreastedlongcoat" target="_blank" rel="noopener">The Double Breasted Long Coat by NA-KD</a> features a maxi length, a lapel neckline, a slit at the back, two front pockets, and a button closure.
<a href="https://eyefitu.app.link/nakddoublebreastedlongcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3886" style="width: 100%; height: auto; ”title=”shop on eyefitu: Double Breasted Long Coat: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_double_breasted_long_coat-e1538340705525.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakddoublebreastedlongcoat" target="_blank" rel="noopener">Double Breasted Long Coat: NA-KD (Shoppable for our customers in US, Switzerland)</a>
<a href="https://eyefitu.app.link/boohoolongcheckedcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3887" style="width: 100%; height: auto; ”title=”shop on eyefitu: Long Check Coat: Boohoo;" src="https://eyefitu.ch/wp-content/uploads/2018/09/forever-21-checked-trench-coat-2-e1538340739752.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.ch/new-season-new-coats" target="_blank" rel="noopener">Long Check Coat: Boohoo (Shoppable for our customers in Germany, Switzerland)</a>
<a href="https://eyefitu.app.link/anthropologiewildcoatuk" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3888" style="width: 100%; height: auto; ”title=”shop on eyefitu: Long Wild Coat: Anthropologie;" src="https://eyefitu.ch/wp-content/uploads/2018/09/anthropologie-long-wild-coat2-e1538340764877.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/anthropologiewildcoatuk" target="_blank" rel="noopener">Long Wild Coat: Anthropologie (Shoppable for our customers in UK)</a>
<h2>Faux Fur Coats</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/09/faux-fur-coats-e1538336211586.jpg"><img class="alignnone size-full wp-image-3878" style="width: 100%; height: auto; ”title=”photo: No 21, MSGM, Qiu Hao, Veeco Zhao: AW18;" src="https://eyefitu.ch/wp-content/uploads/2018/09/faux-fur-coats-e1538336211586.jpg" alt="" width="797" height="531" /></a>
Photo: No 21, MSGM, Qiu Hao, Veeco Zhao: AW18
Faux furs will keep you warm: look for teddy fur, fluffy fur, animal print fur and colored fur as seen in MSGM, Philosophy di Lorenzo Serafini, Stand, Shrimps, Gucci and Tibi. The cuts are cosy and mid to long size and the color palette in an enchantment spreading from tones of blues to yellows, to shades of pinks.
<a href="https://eyefitu.app.link/nakdredfauxfurcoat" target="_blank" rel="noopener">The Big Collar Faux Fur Coat by NA-KD</a> Trend features a big collared neckline, snap buttons down the front, two side pockets, and soft faux fur material.
<a href="https://eyefitu.app.link/nakdredfauxfurcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3889" style="width: 100%; height: auto; ”title=”shop on eyefitu: Big Collar Faux Fur Coat: NA-KD;" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd-faux-fur-coat-e1538340810348.jpeg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdredfauxfurcoat" target="_blank" rel="noopener">Big Collar Faux Fur Coat: NA-KD (Shoppable for our customers in US)</a>
Faux fur and cold weather &#8211; it&#8217;s a match made in heaven. This <a href="https://eyefitu.app.link/bodenleopardfauxfurcoat" target="_blank" rel="noopener">sumptuous plush piled coat</a> is ultimately decadent and seriously cosy. The semi-fitted style and soft collar up the luxe factor, though it looks just as good with jeans and boots as it does with an elegant dress. 
<a href="https://eyefitu.app.link/bodenleopardfauxfurcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3890" style="width: 100%; height: auto; ”title=”shop on eyefitu: Leopard Faux Fur Coat: Boden;" src="https://eyefitu.ch/wp-content/uploads/2018/09/boden-animal-print-faux-fur-coat-2-e1538340832867.jpg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/denimondenim" target="_blank" rel="noopener">Leopard Faux Fur Coat: Boden (Shoppable for our customers in UK)</a>
<a href="https://eyefitu.app.link/missguidedredfauxfurcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3891" style="width: 100%; height: auto; ”title=”shop on eyefitu: Red Faux Fur Coat: Missguided;" src="https://eyefitu.ch/wp-content/uploads/2018/09/missguided-red-faux-fur-coat-e1538340854487.jpeg" alt="" width="797" height="532" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/missguidedredfauxfurcoat" target="_blank" rel="noopener">Red Faux Fur Coat: Missguided (Shoppable for our customers in Germany, Switzerland)</a>

New Season New Coats

<h1>The inspiration</h1>
<h2>Catwalk denim</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/09/r13-versace-e1536374592607.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3833" style="width: 100%; height: auto;" title="R13, Versace / AW18" src="https://eyefitu.ch/wp-content/uploads/2018/09/r13-versace-e1536374592607.jpg" alt="" width="797" height="598" /></a>
Photo:  R13, Versace AW18
Inspiration for this coming season spreads from the 50’s to the 80’s with structures and jacquard patterns ( R13). High-waisted denim (Versace) and deconstructed looks bring a fresh twist to the iconic material.
<h2>The 80s denim</h2>
Denim on Denim never gets out of fashion. Since the 80&#8217;s high-waisted jeans have become an essential in every wardrobe. Combine it with a simple denim jacket and you will look absolutely stunning.
<a href="https://eyefitu.app.link/denimondenim" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3834" style="width: 100%; height: auto;" title="Shop on EyeFitU: DENIM ON DENIM: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/09/denim-on-denim-eyefitu-e1536375841590.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/denimondenim" target="_blank" rel="noopener">DENIM ON DENIM: River Island, ASOS</a>
The 80’s essential Maximalism is empowered by its high waist, bomber jackets and blazers. Look for bold colour-blocking, jacquard, acid wash and tartan (Off-White by Virgil Abloh) complemented by power shoulders (Balmain).
<a href="https://eyefitu.app.link/pullbearbluejeans" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3835" style="width: 100%; height: auto;" title="Shop on EyeFitU: Blue Jeans: Pull &amp; Bear (EUR)" src="https://eyefitu.ch/wp-content/uploads/2018/09/pull-bear-e1536377184902.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/pullbearbluejeans" target="_blank" rel="noopener">Blue Jeans: Pull &amp; Bear (EUR)</a>
<a href="https://eyefitu.app.link/nakddenimbikerjacket" target="_blank" rel="noopener">The Denim Biker Jacket</a> by NA-KD Trend features an off center zipper, a zippered side pocket, a buckled adjuster at the waist, and a button at each cuff.
<a href="https://eyefitu.app.link/nakddenimbikerjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3836" style="width: 100%; height: auto;" title="Shop on EyeFitU: Denim Biker Jacket: NA-KD (USD)" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_denim_biker_jacket-e1536420921375.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakddenimbikerjacket" target="_blank" rel="noopener">Denim Biker Jacket: NA-KD (USD)</a>
<a href="https://eyefitu.app.link/nakddenimcoat" target="_blank" rel="noopener">The Denim Coat</a> by NA-KD features a midi length with raw hems, a relaxed fit, side pockets and an open front with tie closure.
<a href="https://eyefitu.app.link/nakddenimcoat" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3837" style="width: 100%; height: auto;" title="Shop on EyeFitU: Denim Coat: NA-KD (USD)" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_denim_coat-e1536420991363.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakddenimcoat" target="_blank" rel="noopener">Denim Coat: NA-KD (USD)</a>
<a href="https://eyefitu.app.link/rimonogramcroppeddenimjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3840" style="width: 100%; height: auto;" title="Shop on EyeFitU: RI monogram cropped denim jacket: River Island (GBP)" src="https://eyefitu.ch/wp-content/uploads/2018/09/river-island-blue-ri-monogram-cropped-denim-jacket-e1536421351113.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/rimonogramcroppeddenimjacket" target="_blank" rel="noopener">RI monogram cropped denim jacket: River Island (GBP)</a>
Be WOW and stand out. Combine some tartan Boutique Moschino shorts with a casual Egrey denim jacket. To give the whole look some glamour accessorize it with a pair of golden glittery Philosophy Di Lorenzo Serafini Platform Sneakers and a red suede Gucci bag. 
<a href="https://eyefitu.app.link/tartandenim" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3841" style="width: 100%; height: auto;" title="Shop on EyeFitU: Blue Jeans: Pull &amp; Bear (EUR)" src="https://eyefitu.ch/wp-content/uploads/2018/09/tartan-and-denim-eyefitu-e1536421551512.jpg" alt="" width="797" height="598" /></a> 
Shop On EyeFitU: <a href="https://eyefitu.app.link/tartandenim" target="_blank" rel="noopener">TARTAN &amp; DENIM: Gucci, Egrey, Boutique Moschino, Philosophy Di Lorenzo Serafini</a>
<a href="https://eyefitu.app.link/f21colorblockdenimjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3842" style="width: 100%; height: auto;" title="Shop on EyeFitU: Colorblock Denim Jacket: Forever 21 (USD)" src="https://eyefitu.ch/wp-content/uploads/2018/09/forever21-outerwear-black-denim-coat-e1536423435331.jpg" alt="" width="797" height="398" /></a> 
Shop On EyeFitU: <a href="https://eyefitu.app.link/f21colorblockdenimjacket" target="_blank" rel="noopener">Colorblock Denim Jacket: Forever 21 (USD)</a>
<h2>Raw denim</h2>
<a href="https://eyefitu.app.link/freepeopleoversizedjeansjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3844" style="width: 100%; height: auto;" title="Shop on EyeFitU: Oversized denim jacket: Free People (EUR)" src="https://eyefitu.ch/wp-content/uploads/2018/09/free-people-oversized-black-denima-jacket-e1536575250775.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeopleoversizedjeansjacket" target="_blank" rel="noopener">Oversized denim jacket: Free People (EUR)</a>
Raw denim is back. Darker denim options such as washed-out black and deep grey complement day-to-night dressing while clean indigo rinse and minimal stonewash effects are key. Creamy ecru take denim into premium territory.
Classic skinny black jeans are always a must and combine it with a denim jacket from Diesel’s AW18 collection. It is characterised by contemporary off-duty staples that speak to the brand’s sophisticated yet streetwear aesthetic. To give your whole look the complete WOW effect, wear some silver leather heels from Michael Kors and a silver clutch by Marc Ellis.
<a href="https://eyefitu.app.link/denimnightoutfit" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3850" style="width: 100%; height: auto;" title="Shop on EyeFitU: Denim night outfit: Diesel, Marc Ellis, Michael Michael Kors" src="https://eyefitu.ch/wp-content/uploads/2018/09/denim-night-outfit-eyefitu-e1536576140372.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/denimnightoutfit" target="_blank" rel="noopener">Denim night outfit: Diesel, Marc Ellis, Michael Michael Kors</a>
The <a href="https://eyefitu.app.link/rippedhemjeans" target="_blank" rel="noopener">Ripped Hem Jeans </a>by NA-KD features a high rise fit, straight legs, a five pocket design and raw ankle hems.
<a href="https://eyefitu.app.link/rippedhemjeans" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3846" style="width: 100%; height: auto;" title="Shop on EyeFitU: Ripped Hem Jeans: NA-KD (USD)" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_ripped_hem_jeans-e1536575368948.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/rippedhemjeans" target="_blank" rel="noopener">Ripped Hem Jeans: NA-KD (USD)</a>
<h2>Key items &amp; styles</h2>
<a href="https://eyefitu.app.link/riblackembellishedcropdenimjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3848" style="width: 100%; height: auto;" title="Shop on EyeFitU: Black embellished crop denim jacket: River Island (GBP)" src="https://eyefitu.ch/wp-content/uploads/2018/09/river-island-black-embelished-crop-denim-jacket-e1536575663615.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riblackembellishedcropdenimjacket" target="_blank" rel="noopener">Black embellished crop denim jacket: River Island (GBP)</a>
Your midnight dark denim will become your favorite evening wear filled with glitzy embellishments. Wear it with a silky über-romantic blouse or a simple white t-shirt.
<a href="https://eyefitu.app.link/riverislanddiamanteskinnyjeggins" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3849" style="width: 100%; height: auto;" title="Shop on EyeFitU: Mid Blue Molly diamante trim skinny jeggings: River Island (GBP)" src="https://eyefitu.ch/wp-content/uploads/2018/09/river-island-mid-blue-molly-diamante-trim-skinny-jeggins-e1536575731952.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislanddiamanteskinnyjeggins" target="_blank" rel="noopener">Mid Blue Molly diamante trim skinny jeggings: River Island (GBP)</a>
Jumpsuits are here to stay this season (Anthropologie) bringing a relaxed and flared silhouette with belted waist.
<a href="https://eyefitu.app.link/ribeltedjumpsuit" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3855" style="width: 100%; height: auto;" title="Shop on EyeFitU: Light Blue bandeau belted denim jumpsuit: River Island (GBP)" src="https://eyefitu.ch/wp-content/uploads/2018/09/river-island-light-blue-bandeau-belted-denim-jumsuit-1-e1536575901164.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/ribeltedjumpsuit" target="_blank" rel="noopener">Light Blue bandeau belted denim jumpsuit: River Island (GBP)</a>
Americana style is the key direction this season empowered by distressed cropped jeans, flared jeans, high-rise skinny and straight jeans which take over our wardrobe for a relaxed but defined silhouette to give everyday items multifunctional properties and statement style.
<a href="https://eyefitu.app.link/riverislandgreyskinnyjeans" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3854" style="width: 100%; height: auto;" title="Shop on EyeFitU: &gt;Grey Harper ripped super skinny jeans: River Island (GBP)" src="https://eyefitu.ch/wp-content/uploads/2018/09/river-isalnd-grey-harper-ripped-super-skinny-jeans-e1536575925396.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandgreyskinnyjeans" target="_blank" rel="noopener">Grey Harper ripped super skinny jeans: River Island (GBP)</a>
<a href="https://eyefitu.app.link/freepeopledenimmixjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3852" style="width: 100%; height: auto;" title="Shop on EyeFitU: Denim Mix Jacket: Free People (EUR)" src="https://eyefitu.ch/wp-content/uploads/2018/09/free-people-jeansjacket-denim-mix-e1536575985742.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeopledenimmixjacket" target="_blank" rel="noopener">Denim Mix Jacket: Free People (EUR)</a>
<a href="https://eyefitu.app.link/freepeopleboyfriendjeans" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3851" style="width: 100%; height: auto;" title="Shop on EyeFitU: Boyfriend Jeans Tattoo Design: Free People (EUR)" src="https://eyefitu.ch/wp-content/uploads/2018/09/free-people-boyfriend-jeans-ripped-tattoo-design-e1536576009783.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/freepeopleboyfriendjeans" target="_blank" rel="noopener">Boyfriend Jeans Tattoo Design: Free People (EUR)</a>
Wear tailored belted denim jackets for a more elegant and constructed look or a large dropped-down plain shoulder denim jacket for a streetwear look.
<a href="https://eyefitu.app.link/nakdbelteddenimjacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3853" style="width: 100%; height: auto;" title="Shop on EyeFitU: Belted Denim Jacket: NA-KD (USD)" src="https://eyefitu.ch/wp-content/uploads/2018/09/nakd_belted_denim_jacket-e1536575964852.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdbelteddenimjacket" target="_blank" rel="noopener">Belted Denim Jacket: NA-KD (USD)</a>

The New Denim: Key Looks for AW 18/19

Look wild, be docile but remain mysterious: This season’s prints will warm up you heart and give you this roaring attitude from morning to late nights.
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/mizah-bricard-e1535734503697.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3786" style="width: 100%; height: auto;" title="Mizah Bricard" src="https://eyefitu.ch/wp-content/uploads/2018/08/mizah-bricard-e1535734503697.jpg" alt="" width="797" height="598" /></a>
Photo: Mitzah Bricard 
History proves it, animal prints are here to stay and to inspire us over and over again. 
Their migration from a status symbol, at the time when kings used them as furs, rugs and hunting trophies to the 1940’s where animal prints reappeared during the early stages of the women’s movement. In the 1950’s Christian Dior’s muse Mitzah Bricard fell in love with leopard print and Dior followed her with his unforgettable leopard campaigns.
Brown leopard print denim with long sleeve with button cuff, frayed hem, buttoned flap chest pockets design on duty of your wild side!  
<a href="https://eyefitu.app.link/riverisland-leopard-print-cropped-denim-jacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3789" style="width: 100%; height: auto;" title="Leopard print cropped denim jacket: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/ri-denim-leopard-e1535735672436.jpg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverisland-leopard-print-cropped-denim-jacket" target="_blank" rel="noopener">Leopard print cropped denim jacket: River Island (GBP)</a>
The 1960’s Bohemian wave followed the adoption of animal prints especially in the US. In the 1970’s. The Punk Rock movement readopted prints and added cheetah and zebra to its <a href="https://eyefitu.app.link/jumpsuits" target="_blank" rel="noopener">jumpsuits</a> and <a href="https://eyefitu.app.link/ShoesWomen" target="_blank" rel="noopener">shoes</a>. The emergence of street art and hip hop music were propelled by Blondie at this great moment in fashion and music history. Liberator pioneers like Bettie Page were the inspiration for animal print to be sexy and fashionable.
Stand out in animal print leggings! The Leo Leggings by NA-KD Trend features a soft and stretchy material, a high waist, and a stretchy waistband.
<a href="https://eyefitu.app.link/NAKDLeoLeggings" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3805" style="width: 100%; height: auto;" title="Leo Leggings: NA-KD" src="https://eyefitu.ch/wp-content/uploads/2018/08/nakd_leo_leggings-e1535736725612.jpg" alt="" width="797" height="592" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/NAKDLeoLeggings" target="_blank" rel="noopener">Leo Leggings: NA-KD (USD)</a>
Dior came back to it and animal prints became chic and elegant again. Every woman’s wardrobe had a something in leopard.
DVF&#8216;s iconic wrap style is reworked for SS18 in the form of this sepia-brown Whitman blouse. It&#8217;s crafted from leopard-print silk to a notch-lapel shape with long blouson sleeves and the cropped silhouette has ties at the waist for a flexible fit. Wear it with tailored trousers and high-heeled pumps for a twist on tailoring.
<a href="https://eyefitu.app.link/DVFWhitmanleopard-print-silk-blouse" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3802" style="width: 100%; height: auto;" title="Whitman leopard-print silk blouse: Diane Von Furstenberg" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535655610819-e1535736581803.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/DVFWhitmanleopard-print-silk-blouse" target="_blank" rel="noopener">Whitman leopard-print silk blouse: Diane Von Furstenberg (GBP)</a>
The major summer trend of animal prints is continuing it&#8217;s ascent this coming Fall and Winter enhanced by color prints, mixing prints vegan leather and flamboyant textures. Birds, zebra, leopard and snake motives are inspiring our days and nights but be aware, it can be tricky to style. Inspired by collections from the catwalks at Givenchy, Stella Mc Cartney, Tom Ford, Balenciaga, Dolce Gabbana it has spread to an entire year of must-have print in your wardrobe.
Wear it with everything: <a href="https://eyefitu.app.link/NAKDOneShoulderRufflePlaysuit" target="_blank" rel="noopener">One Shoulder Ruffle Playsuit </a>by NA-KD adds a trendy touch to your wardrobe thanks to an elastic off shoulder design, a stretchy waist, and balloon sleeves with a self tie belt, and ruffles details.
<a href="https://eyefitu.app.link/NAKDOneShoulderRufflePlaysuit" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3787" style="width: 100%; height: auto;" title="One Shoulder Ruffle Playsuit: NA-KD" src="https://eyefitu.ch/wp-content/uploads/2018/08/nakd_one_shoulder_ruffle_playsuit_1-e1535735581566.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/NAKDOneShoulderRufflePlaysuit" target="_blank" rel="noopener">One Shoulder Ruffle Playsuit: NA-KD (USD)</a>
<h2>Dresses to make you roar</h2>
Animal Print dress are a must have this season! Get inspired by mix and matching them with a nice pair of high heels, even sneakers or booties. These dresses are day to night as well as casual to chic.
<a href="https://eyefitu.app.link/paroshbowdetailleopardprintdress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3809" style="width: 100%; height: auto;" title="Bow detail leopard print dress: P.A.R.O.S.H." src="https://eyefitu.ch/wp-content/uploads/2018/08/unnamed-6-e1535740775630.jpg" alt="" width="797" height="538" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/paroshbowdetailleopardprintdress" target="_blank" rel="noopener">Bow detail leopard print dress: P.A.R.O.S.H. (GBP)</a>
<a href="https://eyefitu.app.link/animalfever" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3804" style="width: 100%; height: auto;" title="Animal Fever Dresses: Versus, Tufi Duek" src="https://eyefitu.ch/wp-content/uploads/2018/08/animal-fever-dresses-eyefitu-e1535736632773.jpg" alt="" width="797" height="598" /></a>
Shop the look: <a href="https://eyefitu.app.link/animalfever" target="_blank" rel="noopener">Animal Fever Dresses: Versus, Tufi Duek</a>
<a href="https://eyefitu.app.link/nakdflouncedoverlapmeshdress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3790" style="width: 100%; height: auto;" title="Flounced Overlap Mesh Dress: NA-KD" src="https://eyefitu.ch/wp-content/uploads/2018/08/nakd_flounced_overlap_mesh_dress-e1535735705894.jpg" alt="" width="797" height="593" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdflouncedoverlapmeshdress" target="_blank" rel="noopener">Flounced Overlap Mesh Dress: NA-KD (USD)</a>
<a href="https://eyefitu.app.link/nakdMeshBellSleeveDress" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3806" style="width: 100%; height: auto;" title="Mesh Bell Sleeve Dress: NA-KD" src="https://eyefitu.ch/wp-content/uploads/2018/08/nakd_mesh_bell_sleeve_dress_-e1535736805124.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/nakdMeshBellSleeveDress" target="_blank" rel="noopener">Mesh Bell Sleeve Dress: NA-KD (USD)</a>
<h2>Skirts</h2>
A bold animal print is the perfect foil to all kind of skirts. This trend is flying off shelves. Keep scrolling to see and shop the perfect animal-print skirt. And don`t forget to team it with the matching blouse for a full look.
<a href="https://eyefitu.app.link/warehouseANIMALPRINTCREPESKIRT" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3795" style="width: 100%; height: auto;" title="ANIMAL PRINT CREPE SKIRT: Warehouse " src="https://eyefitu.ch/wp-content/uploads/2018/08/unnamed-e1535736216694.jpg" alt="" width="797" height="301" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/warehouseANIMALPRINTCREPESKIRT" target="_blank" rel="noopener">ANIMAL PRINT CREPE SKIRT: Warehouse (GBP)</a>
<a href="https://eyefitu.app.link/parosh_pleatedleopardprintskirt" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3796" style="width: 100%; height: auto;" title="Pleated leopard print skirt: P.A.R.O.S.H." src="https://eyefitu.ch/wp-content/uploads/2018/08/unnamed-4-e1535736245119.jpg" alt="" width="797" height="523" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/parosh_pleatedleopardprintskirt" target="_blank" rel="noopener">Pleated leopard print skirt: P.A.R.O.S.H. (GBP)</a>
<a href="https://eyefitu.app.link/parosh_leopardprintflaredskirt" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3797" style="width: 100%; height: auto;" title="Leopard print flared skirt: P.A.R.O.S.H." src="https://eyefitu.ch/wp-content/uploads/2018/08/unnamed-5-e1535736278359.jpg" alt="" width="797" height="520" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/parosh_leopardprintflaredskirt" target="_blank" rel="noopener">Leopard print flared skirt: P.A.R.O.S.H. (USD)</a>
<h2>The jackets to own</h2>
Woven, double breasted jackets are the obvious entryway into the leopard-print trend. Our favorites tend to be over knee-length, with a rounded fringe and a vintage feel&#8230; Look carefully and you&#8217;ll see a lot more detail in this print. 
<a href="https://eyefitu.app.link/riverisland-leopard-print-ruched-sleeve-blazer" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3791" style="width: 100%; height: auto;" title="Leopard print ruched sleeve blazer: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535640329615-e1535736031934.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverisland-leopard-print-ruched-sleeve-blazer" target="_blank" rel="noopener">Leopard print ruched sleeve blazer: River Island (GBP)</a>
<a href="https://eyefitu.app.link/RiverIsland-leopard-print-double-breasted-jacket" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3798" style="width: 100%; height: auto;" title="Leopard print double-breasted jacket: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535640292184-e1535736313983.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/RiverIsland-leopard-print-double-breasted-jacket" target="_blank" rel="noopener">Leopard print double-breasted jacket: River Island (GBP)</a>
<h2>Shoes</h2>
Welcome the bold neutral on your feet. No matter, if it&#8217;s day or night, but every single pair has a kind of fashion-forward touch, what allows you to style these shoes with anything you want.
<a href="https://eyefitu.app.link/sam-edelman-crystal-embellished-leopard-print-calf-hair-slippers" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3792" style="width: 100%; height: auto;" title="Crystal-embellished Leopard-print Calf Hair Slippers: Sam Edelman" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535640242759-e1535736063898.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/sam-edelman-crystal-embellished-leopard-print-calf-hair-slippers" target="_blank" rel="noopener">Crystal-embellished Leopard-print Calf Hair Slippers: Sam Edelman (GBP)</a>
<a href="https://eyefitu.app.link/aquazzura-calf-hair-pumps-zebra-print" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3794" style="width: 100%; height: auto;" title="Calf Hair Pumps Zebra print: Aquazzura" src="https://eyefitu.ch/wp-content/uploads/2018/08/aquazzura-zebra-e1535736131387.jpg" alt="" width="797" height="593" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/aquazzura-calf-hair-pumps-zebra-print" target="_blank" rel="noopener">Calf Hair Pumps Zebra print: Aquazzura (GBP)</a>
<a href="https://eyefitu.app.link/balenciagaleopardsockboots" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3807" style="width: 100%; height: auto;" title="Knife Leopard-print Spandex Sock Boots: Balenciaga" src="https://eyefitu.ch/wp-content/uploads/2018/08/balenciaga-tiger-1-e1535736836663.jpg" alt="" width="797" height="589" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/balenciagaleopardsockboots" target="_blank" rel="noopener">Knife Leopard-print Spandex Sock Boots: Balenciaga (GBP)</a>
<h2>Accessories</h2>
It&#8217;s Animal Prints revival! An animal print piece of accessories can change your whole look. Wear all black with an printed belt and you will stand out even more, same with a bag, a scarf or a coat. Less is more!
<a href="https://eyefitu.app.link/riverislandleopardprintlockfrontunderarmbag" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3793" style="width: 100%; height: auto;" title="Beige leopard print lock front underarm bag: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535655290916-e1535736087220.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandleopardprintlockfrontunderarmbag" target="_blank" rel="noopener">Beige leopard print lock front underarm bag: River Island (GBP)</a>
<a href="https://eyefitu.app.link/animalprintaccessories" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3799" style="width: 100%; height: auto;" title="Animal Print Accessories: Forte Forte, Ermanno Scervino, Kolor" src="https://eyefitu.ch/wp-content/uploads/2018/08/anima-print-accessories-eyefitu-e1535736472487.jpg" alt="" width="797" height="598" /></a>
Shop the Look: <a href="https://eyefitu.app.link/animalprintaccessories" target="_blank" rel="noopener">Animal Print Accessories: Forte Forte, Ermanno Scervino, Kolor</a>
<a href="https://eyefitu.app.link/riverislandleatherleopardprintcrossbodybag" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3800" style="width: 100%; height: auto;" title="Beige leather leopard print cross body bag: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/ri-leopard-bag-1-e1535736510694.jpg" alt="" width="797" height="404" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislandleatherleopardprintcrossbodybag" target="_blank" rel="noopener">Beige leather leopard print cross body bag: River Island (GBP)</a>
<a href="https://eyefitu.app.link/riverislanddarkredleopardprinttotebag" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3801" style="width: 100%; height: auto;" title="Dark Red leopard print tote bag: River Island" src="https://eyefitu.ch/wp-content/uploads/2018/08/1535641043826-e1535736540986.jpeg" alt="" width="797" height="398" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/riverislanddarkredleopardprinttotebag" target="_blank" rel="noopener">Dark Red leopard print tote bag: River Island (GBP)</a>

Obsessed with 5 Animal Prints for Autumn/Winter 18: Why are they here to stay?

Your new season look starts here. From the layers you can’t imagine ever needing right now (heatwave anyone?) to the closet staples you can’t live without, here’s AW18/19 style in five top picks.
<h2>Tailored overcoat</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/matchesfashion-the-kooples-e1533253090589.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3750" style="width: 100%; height: auto;" title="A/W 18/19 Edition M.R., The Kooples" src="https://eyefitu.ch/wp-content/uploads/2018/08/matchesfashion-the-kooples-e1533253090589.jpg" alt="" width="797" height="598" /></a>
Photo: A/W 18/19 Edition M.R., The Kooples 
Vetements reboot failsafe outerwear from the camel coat to the topcoat with modern handwriting for a reinvigorated edge. There’s a shift towards smarter styles with something of the unexpected. When it comes to cut, oversized reigns. You’ll be pleased to feel their added comfort and see the smart-casual appeal. For classic alternatives, DB and SB styles still have a place in your wardrobe – go for longer lengths to stay on trend. Make a statement in richly hued checks and look out for premium wools or lighter-weights for transitional months.
<a href="https://eyefitu.app.link/tailoredcoatsmen" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3760" style="width: 100%; height: auto;" title="Shop on EyeFitU: Tailored Coats: River Island, ASOS" src="https://eyefitu.ch/wp-content/uploads/2018/08/eyefitu-overcoats-e1533255807961.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/tailoredcoatsmen" target="_blank" rel="noopener">Tailored Coats: River Island, ASOS</a>
<h2>Oversized shirt</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/hed-mayner-juun.-j-e1533253114569.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3751" style="width: 100%; height: auto;" title="A/W 18/19 Hed Mayner, Juun.J" src="https://eyefitu.ch/wp-content/uploads/2018/08/hed-mayner-juun.-j-e1533253114569.jpg" alt="" width="797" height="598" /></a>
Photo: A/W 18/19 Hed Mayner, Juun.J
Oversized is now a trend in itself and shouldn’t be overlooked when it comes to the shirt. XL fits all with the large proportions enhanced by appliqué, simple stripes or contrast color blocks. Dropped shoulder seams are key to the design adding extra volume and a laidback stance. Contrast the large shape with a smart straight hem and style half untucked. Your aim is to seem artfully disheveled.
<a href="https://eyefitu.app.link/ami_striped_oversized_shirt" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3766" style="width: 100%; height: auto;" title="Shop on EyeFitU: Blue cotton striped oversized shirt: Ami (UK)" src="https://eyefitu.ch/wp-content/uploads/2018/08/eyefitu-ami-striped-oversized-shirt-e1533299086558.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/ami_striped_oversized_shirt" target="_blank" rel="noopener">Blue cotton striped oversized shirt: Ami (UK)</a>
<h2>Slouchy tee</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/liam-hodges-adidas-e1533253145217.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3752" style="width: 100%; height: auto;" title="Liam Hodges, Adidas" src="https://eyefitu.ch/wp-content/uploads/2018/08/liam-hodges-adidas-e1533253145217.jpg" alt="" width="797" height="598" /></a>
Photo: Liam Hodges, Adidas
The must-have T-shirt gets more voluminous for AW18/19 too. The fashion refit sees dropped shoulders, longer sleeves and baggy cuts. As winter approaches, shop heavier weight jerseys. If retro sports are your thing, bold collegiate graphics reinforce a true American feel and call for directional dressers. Elsewhere, subtly washed surfaces with a pre-loved aesthetic and peached textures tick off the premium factor. Rich neutrals are a must for the new season and beyond, while clean fashion brights will make your outfit pop.
<a href="https://eyefitu.app.link/slouchytees" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3761" style="width: 100%; height: auto;" title="Shop on EyeFitU: Cool and slouchy t-shirts: Topman, Acne Studios" src="https://eyefitu.ch/wp-content/uploads/2018/08/eyefitu-tees-e1533255862763.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/slouchytees" target="_blank" rel="noopener">Cool and slouchy t-shirts: Topman, Acne Studios</a>
<h2>Taped pants</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/diesel-black-gold-riopele-e1533253170359.jpg" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3753" style="width: 100%; height: auto;" title="Diesel Black Gold, Riopele" src="https://eyefitu.ch/wp-content/uploads/2018/08/diesel-black-gold-riopele-e1533253170359.jpg" alt="" width="797" height="598" /></a>
Photo: Diesel Black Gold, Riopele
The trackpant has influenced new trouser styles: enter, the taped pant. Retro side seams see a tailored evolution into formal trouser silhouettes. At one time sport or loungewear, the stripe fashion item is now a smart choice. <a href="https://eyefitu.app.link/EyeFitUGucciMale" target="_blank" rel="noopener">Gucci</a> and Lanvin combine the sports stripe with Prince of Wales checks and classic wools for a seasonal touch. Go for a slim-fit and experiment with cropped designs. A wide single stripe feels contemporary while double stripes lend youthful energy.
<a href="https://eyefitu.app.link/tapedpants" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3762" style="width: 100%; height: auto;" title="Shop on EyeFitU: Taped Trousers: Gucci, Alexander McQueen" src="https://eyefitu.ch/wp-content/uploads/2018/08/eyefitu-trousers-e1533255896868.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/tapedpants" target="_blank" rel="noopener">Taped Trousers: Gucci, Alexander McQueen</a>
<h2>Dad jeans</h2>
<a href="https://eyefitu.ch/wp-content/uploads/2018/08/jordanluca-hed-mayner-e1533253199531.jpg"><img class="alignnone size-full wp-image-3754" style="width: 100%; height: auto;" title="A/W 18/19 JordanLuca, Hed Mayner" src="https://eyefitu.ch/wp-content/uploads/2018/08/jordanluca-hed-mayner-e1533253199531.jpg" alt="" width="797" height="598" /></a>
Photo: A/W 18/19 JordanLuca, Hed Mayner
Embrace a new cool with a higher waist and wider cut. Merging 1990’s style with a smarter outlook, high-end designers such as Dior Homme don’t want you to miss this new jean shape. Rinse-wash looks are introduced or choose classic stonewashed pairs that nod to vintage authenticity.
<a href="https://eyefitu.app.link/dad_jeans_forever21" target="_blank" rel="noopener"><img class="alignnone size-full wp-image-3767" style="width: 100%; height: auto;" title="Shop on EyeFitU: Dad jeans: Forever 21 (UK)" src="https://eyefitu.ch/wp-content/uploads/2018/08/eyefitu-forever-21-jeans-e1533301271596.jpg" alt="" width="797" height="598" /></a>
Shop On EyeFitU: <a href="https://eyefitu.app.link/dad_jeans_forever21" target="_blank" rel="noopener">Dad jeans: Forever 21 (UK)</a>
So there you have it, AW18/19 is in the bag.

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