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Privacy Policy

This privacy policy (as amended from time to time, the “Privacy Policy”) describes our policies and procedures on the collection, use, and disclosure of data obtained through your access to and use of the services available in the EyeFitU Size Widget (the “Widget”) operated by EyeFitU AG, (CHE-159.923.770) Switzerland (“EyeFitU”). The use of the Widget is governed by the Terms of Use. EyeFitU prepared this Privacy Policy to demonstrate our commitment to ensuring the privacy and security of the data that you share with us in accordance with our obligations under the applicable laws, rules, and regulations. EyeFitU is committed to fully comply with the EU General Data Protection Regulation (GDPR). By accessing the Widget or using our services you agree to accept and be bound by the current version of this Privacy Policy. In case you do not agree to the current version of this Privacy Policy, you are not authorized to continue accessing the Widget and using our services.

EyeFitU respects your privacy. We consider the protection of your data very important and focus on proper handling of your personal data.


In order to get a size recommendation, you are expected to provide personal data, such as your height, weight, age, gender, sizing preferences, and user updated body measurements, (the “Data”) enabling EyeFitU to provide you with sizing recommendations (the “Information”). EyeFitU is also processing connecting data (dates and times of connections, IP address) and data about your browsing activity where you used the Widget, and products consulted. We do not store the IP address of the device you are using.


  • Help our services deliver more useful, customized content such as more relevant size and style recommendations;
  • Improve the quality of our services and develop new ones;
  • Deliver personalised ads, depending on your settings;
  • Conduct analytics and measurement to understand how our services are used.


You have the right to access, rectify, and delete your personal data. You can exercise your rights at any time by contacting us via email: privacy@eyefitu.com. Any exceptions provided by statutory law and the predominant interests of EyeFitU or any third parties shall be reserved.


Your personal data is stored either in our database or in those of our service providers, located in the European Union.

We maintain appropriate physical, electronic, and procedural safeguards to protect our System, including firewalls, individual passwords, encryption, and authentication technology, and take all other necessary and adequate administrative, organizational, technical, personnel, and physical measures to safeguard the same against unauthorized or unlawful processing and use, accidental loss, destruction, damage, theft, disclosure, or modification and to ensure its integrity. Please note, however, that data transported over an open network, such as the Internet or email, may be accessible to anybody. We cannot guarantee and are not responsible for, the confidentiality of any communication or information transmitted via such open networks. When disclosing any Data via an open network, you should consider that it is potentially accessible to others, and consequently, may be collected and used by others without your consent. In particular, while individual data packets are often encrypted, the names of the sender and recipient are not. Even if both the sender and recipient are located in the same country, data may be transmitted via such networks to other countries regularly and without controls, including countries that do not afford the same level of data protection as Switzerland. Your Data and Information may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of the Data and Information during its transfer via the Internet.

EyeFitU will not use your Personal Data for marketing purposes, including the distribution of promotion emails, and will not sell, rent or otherwise make available any Data submitted by users to any third parties without the relevant user’s consent, unless allowed under this Privacy Policy or required by law.

You authorize EyeFitU to de-identify your Data and subsequently to copy, process, use, publicly disclose, and distribute the Data in anonymized form for academic and statistical purposes. Such anonymized data shall no longer be considered “personal data”.
We reserve the right to disclose Data to the extent we reasonably believe it is necessary to (i) satisfy any applicable law, regulation, legal process, or governmental request, (ii) enforce the Terms, including investigations of a potential violation thereof, (iii) detect, prevent or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or to (v) protect the rights, property or safety of EyeFitU, its users and the public.

The Widget may contain links to websites and/or materials that are not operated by EyeFitU. Such other information is not subject to this Privacy Policy and EyeFitU is not responsible in any way for the content or accuracy of such Applications or for the policies applied to the treatment of personal data and information. Connecting to or otherwise accessing such information is at your own risk. We recommend that you read the policies used by these sites, and check how these sites protect your personal data and information.

This Privacy Policy shall in all respects be governed by Swiss substantive law. Any dispute arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Zurich, Switzerland, and you consent to such jurisdiction and venue in such courts and waive any objection as to inconvenient forum.

We may revise this Privacy Policy from time to time. The most current version will be available on our website (https://www.eyefitu.com/privacy). The revised Privacy Policy shall become effective from the date of its publication. By continuing to access the Widget after those revisions become effective, you agree to and accept to be bound by the revised Privacy Policy.

Version: June 2022