Helping to create a sustainable apparel industry from manufacturing to the consumer's closet.
Our Mission
At EyeFitU, our mission is to revolutionize fashion e-commerce by providing intelligent, accurate size and fit recommendations that empower consumers and fashion brands. We are committed to making online shopping more personalized, efficient, and sustainable.
What is EyeFitU?
EyeFitU is a leading AI-driven Size & Fit Optimization Platform designed for fashion and footwear retailers. We help shoppers find their perfect fit across multiple brands and product types, reducing return rates and improving customer satisfaction. Impacting retailers’ conversion rates, AOV and customer loyalty.


Our Impact
- -35% to -55% average reduction in size-related returns
- +10% to +15% increase in customer conversion rates
- -10% to -15% in cart abandonment
- Trusted by 500+ global retailers in fashion and footwear
- Used in over 70 countries by online shoppers
How It Works
Our proprietary technology, SizeEngine™ AI, uses a combination of:
- Body measurement prediction
- Purchase behavior analysis
- Brand-specific fit calibration
- Product cut/style evaluation
Together, these components deliver highly personalized and precise size recommendations—powered by real data and real insights.
Who We Help
- Retailers: Improve conversion rates, lower returns, and enhance the customer journey.
- Shoppers: Buy with confidence knowing the fit is right the first time.
- The Planet: Fewer returns = less waste = more sustainable shopping.
Our Technology
- AI-based size prediction engine
- Cross-brand and cross-category recommendations
- Real-time adaptation to consumer feedback and trends
- Anthropometric and behavioural analytics
We continuously train our models on live retail and return data, ensuring maximum accuracy and scalability for every client.
Sustainability Commitment
We are proud to be part of the movement for a greener fashion industry. By helping customers get it right the first time, we reduce:
- Carbon emissions from return shipments
- Waste from discarded or overproduced inventory
- Energy usage in reverse logistics
Our Story
Founded by a team of fashion retail experts, data scientists, and technologists, EyeFitU emerged from a deep frustration with the poor sizing experience in online fashion. Since 2014, we’ve grown into a global partner for retailers who care about fit, conversion, and sustainability.
Join Us
We work with brands who believe size and fit are essential to customer happiness. Let’s reshape the future of fashion shopping - together.