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CEO Agenda. The Link between Hurricane Ian and the Fashion Industry

11 October 2022

by Isabelle Ohnemus

CEO Agenda. The Link between Hurricane Ian and the Fashion Industry


The devastation left behind in the wake of Hurricane Ian as it rampaged through Florida and the Carolinas is a harsh reminder that our climate is changing. 

If Hurricane Ian is not enough of a reminder, on the other side of the globe the Philippines, Vietnam, and Thailand are reeling under the impact of Typhoon Noru, while the early arrival of the monsoon season in Pakistan has led to widespread rain and flooding.

In this first of a series of posts, I invite you to share my journey as I unravel the complexity of the climate change debate, develop my understanding and that of the organization I lead, and identify how we can play a role in reducing the impact the fashion industry has upon our environment.

It is all our responsibility. And EyeFitU along with the major players in the virtual fitting, size finder, and fit finder space has an important role to play, whether by reducing our own emissions or that of the value chain we operate in.

Global Warming versus Climate Change

The terms “global warming” and “climate change” are sometimes used interchangeably, but global warming is only one aspect of climate change. 

“Global warming” refers to the long-term warming of the planet. Since the 1880’s the average surface temperature of the planet has risen by approximately 10C, with most of this warming occurring in the last 40 years.1

“Climate change”, which encompasses global warming, refers to the increasing changes in the measures of climate over an extended period of time. The more obvious of these measures would include precipitation (rain, snow, sleet, and hail), temperature, and wind patterns.2

Whatever label we choose to append to these events, the science describing the development of a hurricane (also described as a typhoon or tropical cyclone in other parts of the world) is well known.

The connection between the warming of the Earth’s surface, specifically the surface temperature of the sea, and the impact this warming has upon the development of a hurricane such as Ian is a relationship we must confront.

Global warming, leading to higher average temperatures, leads to warmer ocean waters which in turn causes more evaporation. As hurricanes pass over, they absorb more moisture, leading to heavier rainfall. Warmer waters increase the storms’ wind speed and can cause hurricanes to undergo so-called “rapid intensification” more often.3

Making the connection – greenhouse effect and greenhouse gasses

Natural processes such as cyclical ocean patterns, volcanic activity, changes in the Sun’s energy output, and variations in the Earth’s orbit can contribute to climate change. 

Empirical evidence drawing upon surface temperature measurements, sea surface temperature measurements, and temperature profile measurements in boreholes all indicate that the temperature of the Earth’s surface is increasing. 4

The observable consequences of our warming planet are there for all to see – changes in rainfall levels and seasonality; increased frequency of severe weather events such as droughts, floods, and hurricanes; sea level rise; melting of polar ice and glaciers are only a few of the consequences that can be expected.
Desertification, loss of tropical forests and coral reefs, decreases in agricultural production, extinction of species, water scarcity, increasing natural disaster losses, and the spread of tropical diseases are likely to be among the ecological and human effects of these changes.

Image: Pixabay – Catazul

Greenhouse effect

In the face of such overwhelming evidence, there is no denying that our planet is getting hotter. Natural processes aside, the debate would appear to be centered around the role human activity plays in the process of global warming, specifically our contribution to the “greenhouse effect”.

The greenhouse effect is the natural warming of the earth that results when gasses in the atmosphere, generally referred to as “greenhouse gasses”, trap heat from the sun that would otherwise escape into space. 5

The greenhouse effect is essential to life on Earth, warming the planet to a comfortable and liveable temperature. Without the natural greenhouse effect, heat emitted by the Earth would simply pass outwards from the Earth’s surface into space leaving behind an inhospitable environment with an average temperature of about -20°C.6

Greenhouse gasses

The greenhouse gasses that contribute most to the greenhouse effect are naturally occurring gasses –  water vapor, carbon dioxide, nitrous oxide7, and methane; and fluorinated gasses which are synthetic.5

While water vapor is the most abundant greenhouse gas overall, the amount of water vapor in the atmosphere is a consequence of warming rather than a driving force because warmer air holds more water. To reduce water vapor in the atmosphere, we must lower global temperatures by reducing other greenhouse gasses.8

Although methane and other greenhouse gasses are capable of trapping more heat than carbon dioxide, scientists consider carbon dioxide to be the dominant greenhouse gas because its warming effect outlives the others’ effects by centuries.7 Carbon dioxide stays in the atmosphere for up to 1,000 years, methane for around a decade, and nitrous oxide for approximately 120 years.9

Why the focus on CO2 emissions?

The level of carbon dioxide (CO2) in the atmosphere is at its highest level than at any time in human history. During the 20,000-year period before the Industrial Revolution, atmospheric carbon dioxide fluctuated between 180 parts per million (ppm) during ice ages and 280 ppm during interglacial warm periods.7 However, since the beginning of the Industrial Revolution in the mid-18th century, the amount of carbon dioxide in the atmosphere has risen nearly 50%.10

The source of the increase in atmospheric carbon dioxide levels can be identified by the isotopic (atoms of the same element that have a different number of neutrons) fingerprints of the different sources of carbon dioxide, whether man-made or occurring naturally, found in the atmosphere.11 Human activity since the mid-20th century, particularly fossil fuel burning which increases heat-trapping greenhouse gas levels in Earth’s atmosphere, has driven the raising of Earth’s average surface temperature.12

To put it in perspective, the latest carbon dioxide reading taken from the Keeling Curve13, a daily record of global atmospheric carbon dioxide concentration, is 415 ppm. Atmospheric carbon dioxide levels of between 280 and 350 parts per million created the climate that let humanity build and feed the modern world.14

If the rise in global temperature is to be halted, the accumulation of carbon dioxide in the air needs not just to end, but go into reverse.  Alternatively, if emissions are not stopped completely, there needs to be an enhanced removal of carbon dioxide from the atmosphere so that the overall effect is neutral in order to achieve “net-zero” (a state in which the greenhouse gasses going into the atmosphere are balanced by removal out of the atmosphere) emissions.15

Hurricane Ian is a Call To Action for All of us

Depending upon the source, the fashion industry contributes between 4%16 and 10%17 of greenhouse gas emissions.

Reinforcing the observations made in my previous blog on returns. I share the following commonly available statics in so far as they pertain to greenhouse gas emissions:

◆ A single item using a courier emits 181g of CO2, when being returned.

◆ Worldwide, approximately 17 billion items are being returned every year. This totals to 4.7 million metric tons of CO2 emitted yearly.

◆ In the EU, total packaging waste in 2016 amounted to nearly 87 million tonnes or about 170 kg per person.

◆ Subsequently, less than half of returns go back on sale, as it’s cheaper and less hassle for retailers to send them to an incinerator or landfill.

Launched in 2018 and signed by 130 brands, the United Nations Fashion Industry Charter For Climate Action recently revised the fashion industry’s target of reducing greenhouse gas emissions from 30% to 50%.18

If a recent report benchmarking 47 luxury, sportswear, outdoor, fast fashion, and casual wear companies on their efforts to reduce climate emissions is anything to go by, expressions of intent carry little weight in the absence of action. 

The report found that while some progress had been made by a handful of brands in transitioning away from fossil fuels in their operations, most brands had made little to no progress eliminating coal and other fossil fuels from their supply chain where the vast majority of their emissions lie. Some were even more dependent on coal than when they first signed the charter.19

If ever there was a call to action, Hurricane Ian may be such a moment. 

Humans, however, are emotional beings. Playing exclusively on fear and guilt, or to the rational mind will not reach people’s hearts and not give people a story that comes with a sense of community that we are in this together.20

In my next post I’ll map the global environmental governance structures within which the fashion industry is located. It is here that we will find the forward-looking stories of individuals and organizations on the path towards a more sustainable planet.

1 Climate Change Evidence: How Do We Know? (n.d.). Climate Change: Vital Signs of the Planet. https://climate.nasa.gov/evidence/

2 What is the difference between global warming and climate change? (n.d.). USGS. https://www.usgs.gov/faqs/what-difference-between-global-warming-and-climate-change

3 Garza, A. (2022, September 29). Yes, Climate Change Is Making Storms Like Hurricane Ian Worse. Time. https://time.com/6218075/hurricane-ian-climate-change-impact/

4 Chophel, Y. (2022, March 9). Global Warming and Climate Change (GWCC) Realities. The Nature, Causes, Effects and Mitigation of Climate Change on the Environment. https://doi.org/10.5772/intechopen.97820

5 Denchak, M. (n.d.). Greenhouse Effect 101. NRDC. https://www.nrdc.org/stories/greenhouse-effect-101

6 British Geological Survey. (2021, June 4). The greenhouse effect. https://www.bgs.ac.uk/discovering-geology/climate-change/how-does-the-greenhouse-effect-work/

7 Lallanilla, M., & Means, T. (2021, June 9). Greenhouse gases: Causes, sources and environmental effects. livescience.com. https://www.livescience.com/37821-greenhouse-gases.html

8 Fecht, S. (2021, March 17). How Exactly Does Carbon Dioxide Cause Global Warming? State of the Planet. https://news.climate.columbia.edu/2021/02/25/carbon-dioxide-cause-global-warming/

9 5 things you should know about the greenhouse gases warming the planet. (2022, January 11). UN News. https://news.un.org/en/story/2022/01/1109322

10 The Causes of Climate Change. (n.d.). Climate Change: Vital Signs of the Planet. https://climate.nasa.gov/causes/

11 The Technical Details: Chemistry. (n.d.). Global Monitoring Laboratory. https://https://gml.noaa.gov/ccgg/isotopes/chemistry.html

12 Shaftel, H. (n.d.). Overview: Weather, Global Warming and Climate Change. Climate Change: Vital Signs of the Planet. https://climate.nasa.gov/global-warming-vs-climate-change/

13 The Keeling Curve. (n.d.). Scripps Institution of Oceanography, UC San Diego. https://keelingcurve.ucsd.edu/

 14 What is the ideal level of carbon dioxide in the atmosphere for human life? (n.d.). MIT Climate Portal. https://climate.mit.edu/ask-mit/what-ideal-level-carbon-dioxide-atmosphere-human-life

15 Daniel, R. (2022, March 9). Guest post: How the Keeling Curve will need to bend to limit global warming to 1.5C. Carbon Brief. https://www.carbonbrief.org/guest-post-how-the-keeling-curve-will-need-to-bend-to-limit-global-warming-to-1-5c/

16 Berg, A., Granskog, A., Lee, L., & Magnus, K. (2020, December 14). Fashion on climate. McKinsey & Company. Retrieved October 3, 2022, from https://www.mckinsey.com/industries/retail/our-insights/fashion-on-climate

17 World Bank Group. (2019, October 8). How Much Do Our Wardrobes Cost to the Environment? World Bank. Retrieved October 3, 2022, from https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente

18 Ortiz, S. E. D. (2021, November 29). The Fashion Industry After COP26 — Good Start But A Long Way To Go. TSC the Stakeholder Company. https://tsc.ai/news/2021/11/29/fashion-industry-after-cop26/

19 Are fashion brands on track to meet the 1.5C emissions pathway? (2021, October 28). Stand.earth. https://www.stand.earth/blog/markets-vs-climate/fossil-free-fashion/are-fashion-emissions-on-pathway-meeting-paris-agreement

20 Deutsche Welle (www.dw.com). (n.d.). Psychology behind climate inaction: How to beat the “doom barrier.” DW Learn German. https://learngerman.dw.com/en/psychology-behind-climate-inaction-how-to-beat-the-doom-barrier/a-48730230