EyeFitU Launches Revolutionary Footwear Sizing Solution with Atomic

Zurich, Switzerland — EyeFitU, a leader in advanced sizing solutions, proudly announces the launch of its new footwear sizing technology. This innovation enables customers to find the ideal shoe size based on precise foot measurements, enhancing the online shopping experience and reducing returns. Atomic, a global leader in the ski and outdoor sports industry known for its commitment to performance and precision, is integrating this solution.

“We’re excited to introduce our footwear sizing solution in partnership with Atomic, a company that shares our dedication to precision and innovation. This technology is a game-changer for footwear sizing, especially in performance-driven industries like skiing, where fit is crucial. Together, we’re creating a more personalized shopping experience that customers can trust,” said Isabelle Ohnemus, CEO and Founder of EyeFitU.

The collaboration will benefit Atomic’s customers, delivering highly accurate sizing—particularly essential for ski boots, where an exact fit is critical for comfort and performance. EyeFitU’s advanced foot-scanning technology provides sizing recommendations based on precise foot dimensions, revolutionizing online footwear shopping.

“At Atomic, delivering high-performance gear that enhances our customers’ experience is always our priority,” said STEFAN LETTNER, Head of E-commerce of Atomic. “Partnering with EyeFitU elevates that experience, ensuring our customers get the best fit for their ski boots and footwear. This collaboration lets us provide the accuracy and comfort our customers expect from our products.”

This innovative sizing solution marks a major advancement for footwear and sporting goods, reducing guesswork and minimizing returns, benefiting both consumers and retailers. EyeFitU’s technology sets a new standard for footwear sizing accuracy, enhancing customer satisfaction and reducing waste.

About EyeFitU:
EyeFitU is a pioneering technology company offering advanced sizing solutions for apparel and footwear. With a data-driven, AI-powered platform, EyeFitU helps retailers and consumers eliminate sizing uncertainty, leading to fewer returns and a more enjoyable shopping experience. Global brands rely on EyeFitU’s accurate sizing recommendations to boost customer satisfaction and optimize fit.

For more information, visit www.eyefitu.com.

About Atomic:
Atomic is a world-leading manufacturer of ski equipment and outdoor sporting gear with over 70 years of industry experience. Renowned for precision engineering and innovation, Atomic provides high-quality products, including skis, ski boots, helmets, and protective gear, designed to help athletes and outdoor enthusiasts perform at their best in any conditions.

For more information, visit www.atomic.com.